www.doctoruna.com provides online shop front and appointment setting platform to increase operational efficiency and bottom line
Cairo, Egypt: A new online medical directory and booking service launched in Cairo this month is set to revolutionise operations and raise the profiles of the medical fraternity in the city, by providing an instant and effective platform to showcase their services and an efficient tool to maximise appointment setting.
As a medical directory www.doctoruna.com offers doctors and medical practices a bilingual English and Arabic online shop front that enables them to profile their expertise, qualifications and key details regarding their services, dramatically increasing their web presence and access to patients
In addition to the opportunities presented by the website, DoctorUna provides a simple but technologically advanced appointment setting system that enables appointments to be requested or scheduled 24/7 even when the practice is closed. The booking system can be easily integrated with any existing system, be it off-the-shelf or bespoke, or can be implemented as a practice's appointment system, to reduce pressure on time-stretched receptionists and to fill vacant appointment slots in one easy step.
Yaasen Dalal, CEO of DoctorUna explained: "With almost 13,000 medical practitioners and specialists registered in Cairo, it is a real challenge for doctors to raise their profiles and increase public awareness of their services. It is equally challenging for them to keep their appointment schedules filled because of late cancellations and no-shows.
"DoctorUna provides a highly cost-effective means of providing direct access to a database of potential patients, and converting patient search into actual appointments. The value DoctorUna offers in tangible terms is considerable, and the medical fraternity is already recognising this with more than 100 doctors registered on the site even before the official launch this month."
Annual subscription costs for doctors to list on DoctorUna are low, equating in monetary terms to the revenue generated by only one extra appointment per month. The website already has access to a regional database of over 9 million potential patients to whom DoctorUna service is offered free.
"DoctorUna helps to overcome traditional, subjective and often time consuming methods patients use to find a doctor - through friends and family, word of mouth, or lists from insurance companies that can often be out of date," said Dalal. "We provide a reliable source of up-to-date information to make the process of finding a doctor and making an appointment as simple and painless for patients as possible. At the same time we directly improve appointment efficiency for the doctor to ultimately benefit the bottom line."
With DoctorUna, patients can now book and confirm their appointment instantly online, and take advantage of last-minute openings in doctors' schedules. Reminders are sent by SMS and email and changes in appointments can also be done quickly and easily without having to remember to call the receptionist.
Having launched in Dubai just six months ago, the site has more than 200 medical professionals from its inaugural city registered, with more than 97 percent of patients who used the site to make bookings, confirming and honouring their appointments.
Dalal said DoctorUna's online booking system also results in quicker appointment times for patients, with 40 percent of patients using the website outside of normal practice hours to schedule their appointments. The booking system is secure with no confidential information seen or stored on the site.
"DoctorUna is quite possibly the most cost-effective means of adding revenues to medical practices in any market in the region," said Dalal.
DoctorUna plans to extend its service to all major cities in the MENA region during 2013, with launches scheduled next in Amman, Jordan and Riyadh and Jeddah, KSA.
For more information visit www.doctoruna.com
For more information, please contact:
Mutaz Albadri
Mojo PR
Tel: +97150 570 6785
E-mail: mutaz@mojo-me.com
© Press Release 2013
