Axis Communications, the global leader in the network video market1, introduces their new generation of network video products which support the latest H.264 compression technology at Intersec 2009.
Marking its third presence at the Middle East's largest security trade fair and conference, Axis Communications will reveal its latest broadcast product portfolio of state-of-the-art surveillance systems which support H.264 compression technology on a 54 square meter stand, specifically developed to showcase more than 20 network cameras.
With technical, sales and product representatives on hand to answer any questions, Axis' stand aims to provide an interactive learning arena in which to demonstrate its products capabilities in an accessible and user friendly way.
Among the products that will be on display will include the newly launched AXIS Q1755 Camera and AXIS M10 Network Camera Series. Visitors to Intersec (18th - 20th January 2009), at the Dubai International Convention and Exhibition Centre, can experience these latest Axis technologies for themselves, in Hall 2, Stand 3412C.
Gilles Ortega, Regional Manager, Axis Communications MENA, commented, "Axis will have a stronger presence at this year's Intersec with our largest stand to date. The introduction of H.264 compression technology opens up a new chapter for network video as we give end-users more flexibility to achieve their surveillance goals with superior image quality, higher resolution and frame rates at lower bandwidth."
"Intersec 2009 is an ideal opportunity for us to demonstrate the strengths of our products, especially the AXIS Q1755, which is the latest addition to Axis' new generation of network cameras. Our participation in this prominent exhibition will also consolidate our firm grip in the Middle East, which has been one of our most successful markets", added Ortega.
The newly launched AXIS Q1755 and AXIS M3011/M3014 will be three of Axis' key network video innovations taking center-stage on their stand at the show. Employing breakthrough technology and video intelligence, the storage and bandwidth demands are considerably reduced whilst complying with the SMPTE (Society of Motion Picture and Television Engineers) standards for HDTV. With day & night functionality and progressive scan, the AXIS Q1755 provides exceptional quality images even of fast moving objects in all lighting conditions - without any motion blur. This makes the camera an ideal solution for securing areas where greater image detail is required, such as in banks and in airports
Since entering the Middle East in 2006, Axis Communications continues to establish itself as one of the fastest growing companies in the security industry. Today, Axis is currently positioned worldwide by IMS as number six in the category - vendors providing surveillance equipment, and number three in the category - security cameras.
Video surveillance is a growing part of the security industry, especially in markets like the Middle East.
Axis Communications will continue its dedication to the local market as it seeks to expand its local operation with dedicated in-country staff, while providing a wide range of security solutions to businesses in key markets across the region.
1 Axis Communications is the global market leader in the network video market with a market share of network cameras of 33.5%. The world market for network cameras alone is forecast to be worth more than $2.5 Billion by 2012. The network camera market is set to have a CAGR of more than 35 per cent per year over the next five years, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled 'The World Market for CCTV and Video Surveillance Equipment 2008 Edition' published in November 2008.
-Ends-
About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Stockholm Exchange under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com
About IMS Research
IMS Research (www.imsresearch.com) was founded in 1989 and is now one of the leading suppliers of detailed, quality market research to the global electronics industry.
© Press Release 2009



















