Beirut, Lebanon – BlueTech Holding Ltd., part of Midis Group and providing end-to-end technology advisory solutions for business partners across the Levant, Gulf and Africa, today signed an exclusive distribution agreement with Autodesk for North, West and Central Africa. BlueTech will be responsible for developing, creating and enabling the right partner ecosystem for Autodesk that can design, promote, sell, implement and deploy successful digital transformation solutions for end customers.

Speaking about the agreement, Mr. Toni Azzi, General Manager at BlueTech Holding Ltd. comments, “Autodesk is a global leader in design and make software for architecture, engineering, construction, media and entertainment, and manufacturing industries. We believe that there is huge potential for the company’s solutions in the African market as enterprises in the region evolve towards complete digitization.”

“BlueTech has been a valued IBM and Lenovo Distributor for more than twenty years. Adding Autodesk will further strengthen our portfolio and solution offering and is in line with our vision ‘to be the preferred strategic partner in MEA, by delivering innovative solutions that enable and support the digital transformation agenda of regional enterprises’.”

BlueTech will have an active engagement with Autodesk to ensure alignment on the go-to-market strategy. The distributor and vendor will work closely together to develop and enable the regional channel community. Partner recruitment events will be held frequently such as partner summits, roadshows, roundtables and bootcamps, as well as partner enablement and technical training workshops. Training will also be provided to end-customers to help them derive maximum benefit from the implementations.

“With rapid urbanization, a rising middle class, economic growth and increased government investments, we are witnessing a growth in the construction, infrastructure and manufacturing sectors in Africa. Technology adoption can play a critical role in driving this growth, and we are excited about working with BlueTech to bring these best-in-class solutions to Africa. As we aim to expand into new markets and new territories in Africa, it is critical to have a strong distribution framework that enhances the operational efficiencies across the supply chain and maximizes business outcomes. The addition of BlueTech to our existing VAD family is a significant step in this direction,” explains Louay Dahmash, Director Field Sales for EMEA Emerging at Autodesk.

Over the last several decades, Autodesk has driven innovation in every industry its software touches. Below are some of the areas that the company is revolutionizing through its market leading technology:

· Building Information Modelling (BIM) - BIM is an intelligent 3D model-based process that gives Architecture, Engineering and Construction (AEC) professionals the insight and tools to more efficiently plan, design, construct, and manage buildings and infrastructure. Autodesk is helping AEC professionals move towards more collaborative, automated and successful ways of working.

· Construction - Autodesk’s vision for the construction industry is based on how cloud-based, collaborative technology can drive the era of connected construction. Autodesk Construction Cloud portfolio combines next-generation technology, a robust network of professionals and firms, and powerful predictive analytics to help the business thrive across all phases of construction.

· Generative Design for D&M and for AEC – Generative design is a form of artificial intelligence that leverages the power of the cloud to create better outcomes for products, buildings, infrastructure, systems and experiences. It utilizes algorithms, machine learning and computational geometry to quickly explore multiple solutions to a design problem. Generative design yields a wide range of alternatives that are optimized and validated by satisfying the various criteria a design must meet while accelerating the entire design-to-make process. The recent expansion of Autodesk Revit that is now including generative design technology, allows users to explore, optimize and evaluate data-driven design alternatives based on project goals, constraints and inputs.

“For more than 25 years, Autodesk resellers have been delivering the right solutions, software, and services to meet business needs. They understand unique business and industry needs. We are pleased to bring BlueTech as our new distributor in Africa. With over twenty-two years of experience in solution selling and technology advisory, we believe that BlueTech, through its vast channel network, robust logistical engine, and its team of experts, will drive customer success in our key industries in the region to new levels,” concludes Simon Bromfield, Africa Territory Sales Manager at Autodesk.


About BlueTech Holding Ltd.

BlueTech Holding Ltd. and its subsidiaries are part of Midis Group, the leading global technology providers for over 50 years in the Middle East, Europe and Africa. Driving customer success through over 20 years of market leadership and innovation. More information can be found at 

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