A’Saffa Foods, Oman’s largest fully integrated poultry, snacks and allied food producer recently participated in ‘Gulfood 2018’, the largest food exhibition in the region that took place at the International Convention and Exhibition Centre in Dubai.

Visitors and delegates at Gulfood were able to meet A’Saffa Foods representatives as well as some of Oman’s Rising Chefs – Abdul Aziz Al Balushi, Said Al Harthi and Mohammed Al Balushi at a specially designed expansive 90 square-meter stall at the Zabeel Plaza in the exhibition center, and gain first-hand information about the brand’s products, while enjoying samples of tasty, satisfying Halal chicken and snacks.

Sidhartha Lenka, Head of Marketing and Sales of A’Saffa Foods said: “As a leading Omani foods company, it becomes imperative for us to participate in this international industry exhibition, which brought together prominent business leaders and companies from the food industry across the world year on year. The exhibition was the perfect strategic platform to reinforce our position as a preferred choice in the food industry’s poultry, snacks and allied foods segment It was the ideal venue to connect with suppliers, reinforce our relationship with existing customers, and introduce our brand to other entities in the GCC and MENA region markets, helping us establish new business relationships.”

A’Saffa Foods also used their participation in the exhibition as an opportunity to promote their “A’Saffa”, “Khayrat”, “Taybat” and “Ekhtiari” range of value-added food products that are produced at their state-of-the-art, highly automated processing plant in Muscat.

A’Saffa Foods, highly bio- secured, fully integrated farms are located in Thumrait, in the midst of Nejd desert, on a 40-square kilometre area. Only the best quality fertile eggs from the Parent farms are selected for the hatchery, to ensure that the best chicks go on to the A’Saffa bio-secured farms, where they are raised in a clean, cage-free, ultra-hygienic and climate-controlled diseases free environment. Here, they are raised on a nutrition-rich 100% natural feed of yellow corn and soya from A’Saffa’s own feed mill, with absolutely no steroids, no growth hormones and no animal waste recycled feed substitutes. Only when the chicken reaches the desired weight naturally, are they taken from the farms to the processing plant.

To know more about A’Saffa Foods and stay up-to-date on their latest happenings, campaigns and contests visit A’Saffa’s website - www.asaffa.com; “Like” A’Saffa Foods on Facebook at www.facebook.com/pages/ASaffa-Foods-SAOG-OMAN/; and follow the brand on Twitter on @asaffaoman and Instagram on @asaffa_foods.

© Press Release 2018