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Dubai-UAE: The online short videos platform has brought opportunities for millions across the region to showcase their creativity, engage with like-minded people, and, in many cases, even kick-start a new, successful career as a broadcaster. Video is quickly emerging as the most preferred interaction medium among all demographics, and instant creation and broadcasting capabilities significantly add to the positive user experience. Likee has democratized access to excellent production quality, without requiring professional guidance and systems.
Spokesperson at Likee’s Singapore headquartered parent company, BIGO Technology said, “Likee is committed to empowering its users to be the best broadcasters they can be through a leading range of technical and entertaining features, in order to bring the best out of every piece of unique content. We have seen millions worldwide flock to Likee for the ease and creativity of its capabilities, and are proud to be at the forefront of the content revolution in online short videos platform.”
The capabilities within Likee include basic features such as photo templates and background editing, as well as more advanced features such as video templates that can change facial expressions, a special effects lens filter, and an AI lens filter that will learn the user’s preference over time. This enables users to grow their skill-sets by becoming familiar with the various features available. The app also learns over time, as the AI capabilities start to offer up edits and actions based on previous usage.
With features such as the Face Magic, Photo Video, and Makeup, users are no longer limited to the video as it was shot. From expressions, emotions, appearance, backgrounds, and even setting, everything is now editable. Effectively, there are no limits to creativity, as users can continuously revisit their content and edit and update. One piece of content can also form the basis for numerous engaging posts.
Apart from these in-app features, Likee also brings in special backgrounds, scenes, and effects periodically. These are tied to current hot-topics or popular movies, bringing users the opportunity to explore and express their creativity even further.
There is no limit to creativity, and there is no limit to Likee’s ability to showcase, enhance, and celebrate this. Likee users just need to bring the idea – the tools, features, and audiences are ready!
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About Likee
Likee is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Created by BIGO Technology Pte. Ltd, Likee was initially released in July 2017 and is now one of the world's most popular apps. Likee is aimed to make it easy for everyone to create amazing videos and record memorable moments. According to the JOYY Reports Third Quarter 2019, the MAU of Likee exceeded 100.2 million, which increased by 413.4% year over year. The MAU of IMO's embedded Likee service reached 50.2 million. Likee also placed as the No. 1 app in 'Top 10 Breakout Apps' list according to App Annie’s report of 2019. In January 2020, Likee ranked 4th in global downloads according to Sensor Tower.
About BIGO Technology
BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and 6 R&D centres around the world. Powered by Artificial Intelligence technology, BIGO’s video-based products and services have gained immense popularity, with nearly 400 million monthly active users in more than 150 countries. These include Bigo Live (livestreaming), Likee (short-form video) and imo (instant communication).
BIGO is dedicated to connecting the world and to enable everyone to share their beautiful moments. With a vision to be a content platform that inspires one billion people’s lives, BIGO aims to empower a new generation of users with an exciting new social language where they can showcase, discover and stay connected in a positive and creative online environment.
Visit www.bigo.sg for more information on BIGO’s brand and products.
For further information, please contact:
Fiona Wong
Likee Global PR Manager
E: wangxuefei@bigo.sg
Joshua Mathias
GolinMENA
E: jmathias@golin.ae
© Press Release 2020
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