Dubai-UAE: 11 November, 2010 - APC by Schneider Electric, global leaders in integrated critical power and cooling services, today announced the establishment of SCHNEIDER ELECTRIC DC MEA FZCO in Jebel Ali, Dubai.   

The leading power protection and data center solutions provider will offer its wide solutions range through the new entity, fulfilling its promise of being close to the customer and proactively supporting them with enhanced customer service levels, allow for better control over the inventory and provide a more proactive approach with quicker response time with the local operations management team.

"Establishing this free zone company allows for seamless transactions with our channel partners, both in the Middle East as well as in Africa, offering them with a host of strategic business benefits. This organizational simplification will greatly ease the business and provide a single point of contact for all business needs," said Christian Bertrand, Vice-President, Middle East and Africa, APC by Schneider Electric.

"MEA is one of the emerging markets in the world economy and this gives us the opportunity of being close to our customers in the region so that we can better meet their expectations," added Christian Bertrand.

Christian further elaborated: "One of the principal reasons for our continued success even during these difficult times is our single minded focus for customer satisfaction - both channel partners and end-users. We established the Customer Care Center three years ago to provide pre-sales and post-sales support in four different languages. The setting up of this entity shall further ensure that we remain close to our customers and significantly reduce lead times for product deliveries. Elimination of time difference during working hours also will allow closer customer interaction.

"We've been in the region for more than 15 years now and our commitment and involvement continues to grow in this emerging market with more resources, greater number of country offices, signing up of more partners and bringing the latest technologies in the data center industry to support our customers' needs and requirements."

APC has set industry standards for quality, innovation and support. Its comprehensive solutions, designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes.

As an advocate for Green IT, APC is committed to conducting its business in an environmentally responsible manner while generating interest in its energy efficient enterprise solutions.

-Ends-

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data centre and factory floor applications. Through its unparalleled commitment to innovation, APC provides pioneering, energy efficient solutions for critical technology and industrial applications that are well planned, flawlessly installed and maintained throughout their lifecycle. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruxure® architecture, the industry's most comprehensive integrated power, cooling, and management solution.

As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centres/networks, as well as a broad presence in residential applications.

Focused on making energy safe, reliable, and efficient, the company's 100,000+ employees achieved sales of more than 15.8 billion euros in 2009, through an active commitment to help individuals and organisations "Make the most of their energy".

www.apc.com

All trademarks are the property of their owners.

www.schneider-electric.com

For media inquiries, please contact:
APC by Schneider Electric
Sakina Tazun
Tel: +971 4 7099 624 
Email: sakina.tazun@apcc.com

Jiwin Public Relations
Rishi Talwalker
Tel: +971 4 361 3572
Mobile: +971 50 9110865
Email: rishi.talwalker@jiwn.ae

© Press Release 2010