Manama : AMA International University Bahrain (AMAIUB) today announced that it has rebranded to University of Technology Bahrain (UTB) in a strategic move reflecting its recently announced strategy and planned upgrades to its academic programs and curriculums, leadership, governance and infrastructure.

The UTB brand, which has been approved by the University’s recently appointed Board of Directors, follows on from a new Vision and Mission adopted for the institution and in line with a host of improvements currently being executed.

Guiding the University’s new Vision is the belief that “By instilling solid foundation in technology, UTB will advance the discovery and application of knowledge that will increase economic growth and development, whilst continuing to inspire students and the future generations to come.” It also reflects the University’s core Mission, which has been redefined to educate and inspire students in cutting edge technology, science, and business fields and prepare them for the world of work.

Visually, the UTB identity has been created with students in mind, focusing on a youthful application and modernistic representation through the use of dynamic typography and vibrant colour. The new brand rollout is now underway following its unveiling today and will soon be reflected in all aspects of the University’s identity and marketing and communications.  

Commenting, Mr. Hisham Alrayes, Chairman of UTB, said, “We’re delighted to announce the new brand. University of Technology Bahrain encapsulates the goals and direction the Board and Directors have set  for the University and underscores the emphasis on science and technology as precursors for success in today’s digital, fast evolving and highly competitive world. We look forward not only to rolling out a new brand but also to delivering on UTB’s commitment and dedication to raising the bar for excellence and delivering world-class education.”

Dr. Hassan Al-Mulla, President of the University, added, “With a new brand and strategy, we’re very excited to enter this next era and stage of development at UTB. We are working hard on shaping an even stronger future for the University and our students, and adopting a brand that is better aligned to our new direction is an important milestone and critical step. It is also just one of many positive changes and improvements that are underway as we take decisive actions to ensure that UTB is recognized as a top regional university with the highest quality academic programs, curriculums and faculty and a state-of-the-art campus and facilities.”  

-Ends- 

About AMAIUB:

Founded in 2002 by the Philippine’s father of Computer Education, Ambassador Amable R. Aguiluz V, AMA International University - Bahrain (AMAIUB) is a member of AMA Education System which is the largest educational network in Asia.

Ensuring that its vision and mission are in consonance with the Bahrain Vision 2030, AMAIUB endeavors to produce graduates dedicated to lifelong learning and responsive to the growing socio-economic needs of   the Kingdom, the GCC region, and the global setting. This is the university’s modest contribution to the socio-economic development of the Kingdom of Bahrain.

For media inquiries, please contact:
Website: www.utb.edu.bh
Other GCC Whatsapp: +973 17787979
Toll Free Bahrain: 80001800
Tel. +97317787978

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.