In collaboration with the UAE Red Crescent Society

Dubai, May 8th 2012 - Almarai, the world's largest vertically integrated dairy company, announced that they have initiated a program for the donation of milk to 10,000 impoverished families living in the UAE. The announcement was made at a press conference today in Almarai's offices in Dubai and was attended by representatives of the UAE Red Crescent Society (UAERC). The donation will be conducted through the UAERC to ensure that the households that are most in need receive the contributions.

Commenting on the initiative, Mr. Talal Alotaibi, the Public Relations Manager at Almarai Company, stated: "As a company that is dedicated to fulfilling consumers' daily needs of healthy and nutritious food and beverage products, we are honored to be in the UAE today to activate this initiative and reaffirm our commitment to making a positive impact on people's lives in the markets that we serve. Our partnership with the UAERC is founded on mutual trust and the common aim of enabling communities to fulfill their potential.  We look forward to building on this initiative under the guidance and with the assistance of the Red Crescent Society in the UAE."

Mr. Mohammed Abdullah Alhaj Al Zaroni, Manager of the UAE Red Crescent's Dubai branch, added: "As part of our humanitarian efforts in the UAE, it is important for us to have the strong backing and support of true partners from the private sector such as Almarai. Through this strategic partnership, we will reinforce our roles and abilities to increase the reach of our relief efforts across the nation's emirates, providing basic nutritional requirements to a very large number of families registered with us. We look forward to further cooperation with Almarai in various areas of community engagement in order to provide essential relief services to as many people as possible".

The UAE Red Crescent Authority has been founded in 1983 in order to provide various forms of humanitarian relief to different groups including orphans, widows, and impoverished families through organizing programs of awareness, first aid and protection and control of epidemics and attention to social issues and to provide various humanitarian aid to the needy and victims of accidents and disasters. In 2001, the UAE Red Crescent was chosen as the second best humanitarian authority at the level of the continent of Asia.

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About Almarai
[Tadawul: 2280] Founded in 1977, Almarai Company is the world's largest vertically integrated dairy company and the region's largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the number one FMCG brand in the MENA region and is market leader in all its categories across the GCC.

With more than 35 years of sustainable growth, Almarai Company continues to provide nutritious and healthy products to consumers of all ages with its growth stemming from its bedrock principle, "Quality you can trust".

From its core dairy business, Almarai Company has diversified its product portfolio to include juices, bakery, poultry and infant formula under the brand names Almarai, L'Usine, 7 Days, Alyoum and  Almarai Enfa(range) positioning the Company as the industry's trusted leader in the region. Almarai Company has successful joint ventures with Chipita, PepsiCo and Mead Johnson Nutrition. 

In 2011, Almarai Company reported net income of around SAR 1,140 million on sales of SAR 8 billion.

For more information, please visit the Almarai Company website: http://www.almarai.com

Media Inquiries:
Saad Abu Touq, PR Account Manager
Memac Ogilvy - Riyadh, Saudi Arabia
T: +966 1 293 0174
M: +966 54 932 4046
F: +966 1 293 0153

© Press Release 2012