United Arab Emirates. Thursday, 16 March 2017
CSM, one of the world’s leading sport and entertainment businesses, has been appointed by Al Mana Fashion Group Sports Division to deliver the Group’s GCC-wide sports PR campaign across its portfolio of sports retail brands.
Al Mana Fashion Group, the master franchisee for GO Sport and Courir stores, has appointed CSM as its retained Middle East PR agency across GO Sport, Courir and its 2017 NBA Store launches, effective immediately. The appointment will see CSM roll-out an integrated, year-long communications campaign from its UAE offices in Abu Dhabi and Dubai.
“The reach and strength of the CSM network coupled with the team’s ability to understand brands and the industry we’re in was key in the appointment process. The Middle East has experienced phenomenal growth in sport over the past 20 years we look forward to working with CSM to help drive the success of our retail brands in line with the ever growing opportunity that the sports sector presents,” said Wissam Saleh Al Mana, Executive Director of Al Mana Fashion Group
Commenting on the appointment, Ben Faber, CSM Regional Director said, “CSM is a world leading sports marketing agency with big ambitions and Al Mana Fashion Group is at the forefront of sports retail, helping people all over the region to live the lifestyle they love. The opportunity is to drive that narrative, bringing it to life for key audiences across the region. This partnership is testament to the strength of our network and capabilities, and we are confident that we will drive the desired impact and outcomes for Al Mana Fashion Group.”
CSM has been partnering sports events, federations, governing bodies and brands in the region for over eight years to successfully deliver a range diverse projects for its clients. The agency’s work in region includes Abu Dhabi Tourism & Culture Authority’s Manchester City sponsorship campaign ‘Into the Blue’, HSBC’s pan-Middle East rugby sponsorship programme, the design, build and installation of the iconic event look and feel for the DP World Tour Championship, the highly successful Electric Run events, and its work with the Saudi Arabian Olympic Committee to create a world-class elite sports structure for their athletes. CSM’s experience in community and elite sports keeps it at the top table in developing this industry and sector.
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For more information and all future media enquiries please contact:
Sahar Makki
Tel. : +97150 8110615
Email : sahar.makki@csm.com
About CSM Sport & Entertainment
CSM is a global leader in sport and entertainment and is part of Chime Communications. CSM is active in every major sport through world-class services from strategy to execution. The organisation is made up of market-leading specialists that operate on every continent with more than 800 people across 26 offices in 19 countries
About Al Mana Group
Al Mana is one of the most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industry activities include automotive distribution and services, real estate and investments, retail, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world. The group is owned and operated by Hisham Saleh Al Mana, Kamal Saleh Al Mana and Wissam Saleh Al Mana, sons of the late Saleh Al Hamad Al Mana, in their capacity as executive directors.
© Press Release 2017
