Dubai: To celebrate the launch of the all-new 2018 Honda Accord, Al-Futtaim Honda, exclusive distributor of Honda cars, bikes, marine engines and power products in the UAE, hosted at its Dubai Festival City showroom members of the Honda UAE Club.

During the event, product experts from Al-Futtaim Honda highlight some of the key features of the new Accord including its outstanding quality, fuel efficiency, packaging and sophisticated driving dynamics in addition to its spacious and upscale interior, and the latest generation of advanced Honda safety and driver-assistive technologies.

Yolanda Delport, General Manager of Al-Futtaim Honda, said, “Honda has some of the most loyal and passionate fans in the UAE and we were extremely pleased to host members of the Honda UAE Club as we launch the 10th generation Accord, Honda’s perennially best-selling midsize sedan. There was a great deal of interest around the new Turbo engine and 10-speed AT. The event was a good curtain raiser to what is going to be an exciting time for Honda in the UAE and we look forward to organizing more such events in the future.”

All-new from the ground up, the Accord is built on a new platform with a lower, wider stance, a lighter and more rigid unibody structure; a lighter and more sophisticated chassis; two advanced new power units, including Accord’s first-ever turbocharged engines, and a new 10-speed automatic transmission.

The all-new Honda Accord is available at Al-Futtaim Honda showrooms across the UAE and retails starting at AED 94,900 for the 1.5L LX Turbo, 1.5L LX Turbo Sport at AED 104,900, 1.5L EX Turbo at 119,900 and the 2L Turbo Sport at AED 139,900.

For more information, call 800 HONDA (46632) or visit http://www.honda.ae.

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About Al-Futtaim Honda

Al-Futtaim Honda, part of Al-Futtaim Automotive, is the sole distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Al-Futtaim Honda is supported by a network of 10 modern showrooms and 11 after sales facilities and five retail part counters located across the UAE. The flagship Honda Dubai Festival City showroom was officially confirmed by Honda as the largest Honda showroom in the world. For more information, please visit www.hondauae.ae, Honda UAE Facebook page: www.facebook.com/HondaUAE or call 800 HONDA (800 46632).

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 29 countries through more than 200 companies.

The Group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of respect, excellence, collaboration and integrity.

The majority of businesses, built on a portfolio of world leading brands, dominate their sector. For more information visit: www.alfuttaim.com.

© Press Release 2018