Dubai - Al Futtaim ACE, the leading home improvement & outdoor retailer in the region, has always had its customers at the heart of everything they do. Which is why ACE, The Helpful Place, has heard the voice of its customers and is bringing a high quality range of global products at lower prices for everyone to enjoy through it’s Hala New Prices campaign.

The Hala New Prices campaign features competitive prices across all ACE product categories including DIY, Paints, Homeware, Outdoor & Garden, and more. Hala New Prices will be available across stores and online at from December 7th, just in time for the festive & holiday season.

New Brands, New Prices, Same Great Quality

Not only is Hala New Prices hitting refresh on the existing prices, it’s also debuting internationally-sourced, high quality brands and products.

With prices starting from just AED 5, ACE is making it a mission to bring the best products at the best prices and diversify the market for its customers. Bringing exciting new brands like Magnusson, Erbauer, and MacAllister to its shelves, shoppers are sure to be spoilt for choice! Hala New Prices will also offer jaw-dropping prices on customer favorites like Broil King, Aruba, and ACE’s own niche products.

The value that shoppers will enjoy goes beyond the price tag. Magnusson, one of the hero brands under Hala New Prices, offers customers from 5 years to lifelong warranty. 

Top Picks 

Hala New Prices will feature international brands that are exclusively available at ACE. To ensure its shoppers have a variety of options to choose from, ACE has partnered with fantastic global brands as their sole distributor in the region.

It will launch with 100 must-have products at must-have prices across all categories. Top picks include KF’s Paint Roller & Tray Set (AED 14), KF’s 10-Meter Hose Set (AED 89), AGD - Ningbo Kesing Housewares’ Ironing Board (AED 99), Erbauer’s 100-Piece Drill Set (AED 159), Kingfisher International Products’ Five-Tier Shelving Unit (AED 299), and Broil King’s 3-Burner Grill (AED 1,999).

A home that feels “just right” is a feeling ACE wants all its customers to experience. Hala New Prices will make quality products accessible to everyone.

Affordable High Quality Products For All

Renowned for being the helpful place, ACE goes the extra mile for its shoppers. This season, ACE has rolled out a range of unmissable deals. Hala New Prices aims to stir up the same excitement, except it’s here to stay. There’s no time limit on Hala New Prices, giving shoppers the luxury of choice whenever they want without compromising on the quality.

Hala New Prices will be available from December 7th in-stores and online at 


About Al Futtaim-ACE:

Since 1924, ACE has been the world’s local home improvement store committed to delivering quality, friendly and helpful service. Established in UAE in 1991 by the Al-Futtaim group, ACE is now in its 30th year in the region, trading across several locations in the UAE, including its flagship stores in Dubai Festival City and Yas Island, Abu Dhabi.

As part of ACE’s commitment to providing exemplary customer service, and in keeping with global ACE standards, all of our stores are certified as ‘ACE Helpful’. This means that our customers are sure to find more than just products at ACE - they will find knowledgeable experts who are keen to offer support and specialized advice across all categories in-store.

All ACE stores in the UAE offer a wide selection of outdoor & garden, DIY & tools, electronics, homeware, electrical & security, car, paints, pets, and kids. With more than 50,000 products, ACE features world-class brands that you can trust. ACE also has a popular value range that offers everyday items at competitive prices

With several stores across Dubai, find ACE in Dubai Festival City, Town Centre in Jumeirah, Ibn Battuta Mall, Dubai Festival Plaza, Nakheel Mall in Palm Jumeirah, Sheikh Zayed Road and Motor City. ACE’s Abu Dhabi stores are on Yas Island and Mina Road. It also has stores in Bawadi Mall in Al Ain and Manar Mall in Ras Al Khaimah.


Telephone number: 800 ASK ACE (800 275 223)

For media queries, please contact SOCIATE:
Tazeen Jafri, PR Manager & Storyscaper
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