Dubai, 03 May 2007 - Ajmal, the regions leading manufacturer of traditional Arabic perfumes,
resents a new concentrate -Dahn Al Oudh Saif Al Arab. With a name that means sword of Arabia, the fragrance is aimed at confident individuals who are modern in their outlook, traditional in their tastes.
The fragrance is a mix of Indian and cambodi notes, which gives the fragrance a slight earthiness and a beautiful bittersweet tone. It is designed to be worn by both men and women who are reaching a mature age but are still young at heart. It is suitable for ambitious, serious and respectable people that aspire to higher goals and have immense pride in their origin.
" Saif Al Arab is a statement, a fragrance that speaks volumes of your lineage." Commented Mr. Nazir Ajmal, chief perfumer and director of marketing, Ajmal.
Dahn Al Oudh Saif Al Arab may be purchased in 3ml bottles priced at 500 AED in Ajmal show rooms and selected dealers from all over the Middle East.
-Ends-
Note to Editors:
With over 50 years experience of creating fragrances, Ajmal has truly mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. The company has established a strong presence in the Middle East with over 100 exclusive retail outlets, including 33 in the UAE, and hundreds of dealerships across the Middle East. More information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com
For further information, please contact:
Shenika De Livera
Account Manager
GolinHarris
Capricorn Tower, 7th Floor
Sheikh Zayed Road
P.O. Box 116462, Dubai, UAE
t +971.4.332.3308
f +971.4.331.6733
slivera@golinharris.ae
© Press Release 2007
