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Ingolstadt: The we4bee bee research project, which is supported by the Audi Environmental Foundation, has been included in Microsoft's “AI for Earth” program. we4bee aims to connect intelligent beehives equipped with sensors with the cloud in order to carry out long-term analyses of bee colonies and environmental data, and to investigate the effects of certain influences on bees using data-science methods. As a member of the worldwide “AI for Earth” network, we4bee gains access to current products and services connected with artificial intelligence, and is supported by learning and training programs.
Schools and educational institutions will take care of the bee hives and ensure that they send data continuously. Each bee colony is additionally looked after by a beekeeper. With the we4bee app, participants can track which data is transferred to the cloud. This includes information on temperature, humidity, air pressure, weight, noise and particulate-matter pollution. Every user can use the app to compare his or her hive with others in the cloud. Gamification tools encourage more interaction. For example, an AI-supported flower scanner allows participants to take photos of flowers and then displays which flower they are.
Under the “AI for Good” motto, Microsoft supports organizations and projects that promote issues such as human rights, accessibility, and environmental protection. The Microsoft “AI for Earth” program helps researchers and organizations to use artificial intelligence to develop new approaches for the protection of water, agriculture, biodiversity and climate. The initiative aims to solve the great challenges facing humanity with the help of artificial intelligence.
“We are proud that we4bee is one of the 298 projects supported by ‘AI for Earth’ and are delighted to have Microsoft as a valuable supporter,” says Rüdiger Recknagel, Head of the Audi Environmental Foundation. Christine Haupt, General Manager Microsoft Services of Microsoft Germany, says: “For Microsoft, it is a duty and obligation to make technology usable by all and to apply it responsibly. Artificial intelligence can be an important building block for a better future. We are very pleased that with we4bee, we are supporting a project from Germany that uses technology to offer important research findings for the protection of bees.”
Further information can be found at https://we4bee.org
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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2018, the Audi Group delivered to customers about 1.812 million automobiles of the Audi brand, 5,750 sports cars of the Lamborghini brand and 53,004 motorcycles of the Ducati brand. In the 2018 fiscal year, AUDI AG achieved total revenue of €59.2 billion and an operating profit before special items of €4.7 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.
AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3 & S3, A4 and S4, the A5/S5 Coupe Sportback and Cabriolet and RS 5 Coupe and Sportback, the A6, A7, A8, A8 L, the Audi Q3, Q5 & SQ5, Q7 and Q8, the Audi R8 Coupe, R8 Coupe V10 plus as well as the R8 V10 Spyder.
Audi Middle East Communications
Janice Hinson Madeleine Becker
Mobile: +971-56-994-3665 Mobile: +971-50-654-8824
Email: janice.hinson@audi.avme.ae Email: extern.madeleine.becker@audi.avme.ae
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