ADIB also won 'Best Islamic Bank in Service Excellence and the Best Branch' at UAE Customer Service Week.

Abu Dhabi, 16 October 2011 - Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic finance institution, was named UAE's 'Overall Top Bank in Customer Service' at the 7th Annual Bank Benchmarking Index for service excellence by Ethos Consultancy. Over the years, ADIB has made a consistent and continuous journey towards the top rank. From being ranked 23rd in 2008 to 18th in 2009 and 3rd in 2010 when it was judged to be the most improved bank in customer service.

ADIB also won top rank as 'Best Islamic Bank in Service Excellence' in the UAE and was voted 'Best Branch. ADIB was chosen from among many conventional and local banks researched all over the UAE.

Delighted at the bank's top overall rank in customer service, Tirad Mahmoud, CEO of ADIB said: "Our brand is all about delivering excellence in customer experience and the ADIB team has exceeded all expectations in achieving this milestone. Over the last three years, since we embarked on our new vision, we have expanded our branch network to 66, quadrupled the number of ATM's and revamped our call centre to world class standards. We have introduced new ways to make banking simple and easy for our clients such as new mobile and online services, unveiled a new branch concept, improved processes and invested heavily in training our staff. All to deliver on our core brand promise - banking as it should be."

"We are overjoyed that our effort has been recognized, I congratulate the ADIB team on this achievement and acknowledge their insightful planning, flawless execution and dedication to our Shari'a inspired values of simplicity, transparency, mutual benefit and hospitality." added Tirad.

ADIB was recognised for its superior standard in customer service across the delivery channels of branches, call centre and website. The customer experience was evaluated to determine whether service delivery met five key variables of service provision - reliability, responsiveness, assurance, empathy and a well equipped service environment.

-Ends-

About ADIB:
Abu Dhabi Islamic Bank (ADIB) was established on 20th May 1997 as a Public Joint Stock Company following the Emiri Decree No. 9 of 1997. The Bank commenced commercial operations on 11th November 1998, and was formally inaugurated by His Highness Sheikh Abdullah Bin Zayed Al Nahyan, on 18th April 1999. 

ADIB's vision is to be a top-tier, global Islamic financial services group and its mission is to provide Islamic financial solutions to the global community.

The Bank carries out all contracts, operations and transactions in accordance with Islamic Shari'a principles. 

ADIB's core values, reflected in all its activities are: Simple and Sensible; Transparent; Mutual Benefit; Hospitality and Tolerance; and Shari'a inspired. It brings to its customers banking as it should be.

ADIB - Awards:

1. ADIB was named "The Best Islamic Bank" in the Middle East region for the second year running at the Banker Middle East Industry Awards 2011.

2. ADIB was nominated as "Fastest Growing Bank in the UAE" by the awards jury at the Banker Middle East Industry Awards 2011.

3. ADIB was named "The Best Islamic Bank in the region" in the Middle East at the Banker Middle East Industry Awards 2010

4. ADIB won the "Best Islamic Bank in the region" at the 2010 Islamic Banking and Finance Awards organized by CPI Financial.

5. ADIB was named "Best Islamic Bank in the UAE" at the Islamic Finance News Awards 2010.

6. ADIB won the best Islamic bank in the UAE by EMEA Finance.

7. ADIB won the "Best UAE Deal" award at the Islamic Finance News Awards 2010.

8. ADIB also won the "HRD Award" from the Emirates Institute of Banking & Financial Studies.

9. ADIB's GHINA saving program won the "Best Savings Account Award" at the Banker Middle East Product Awards 2010.

10. ADIB won the "Best Private Sector Customer Service Team" award at the 2010 UAE Customer Service Week forum, held by The International Customer Service Institute UK.

11. ADIB won the "Most Improved Bank" in service excellence and got the top rank in "Call Centre Performance" in the 6th Annual Bank Benchmarking Index for service excellence by Ethos Consultancy.

12. ADIB also won the award for "Best Branding Category" at the 2010 Islamic Banking and Finance Awards organized by CPI Financial.

13. ADIB won the "Best SME Card" at the 4th Annual Banker Middle East Product Awards 2011.

14. ADIB won the "Best Ladies Banking Service" at the 4th Annual Banker Middle East Product Awards 2011.

Mohammad Z. Al-Qassem
Associate Account Manager
Corporate & Finance Practice
Weber Shandwick | MENA
Tel: +971 4 3210 077
Mobile: +971 50 288 9601
Email: mohammad.alqassem@ws-mena.com

© Press Release 2011