A global live brought the lovers of mechanical timepieces together with the most illustrious guests around the world in celebration of the Lange 1 Time Zone launch
A. Lange & Sohne aficionados from different parts of the world did not need to visit the distant Saxon town of Glashtte in order to see where the coveted timepieces are manufactured because on July 8 2005, the "Made in Germany" label demonstrated originality and bravado in bringing the world's time zones together by way of linking major cities to its watch-making house in Saxony via a live link moderated in Germany. A. Lange & Sohne ensured that the Middle East was one of the chosen few regions that had originating capabilities, which enabled them to transmit live back to Glashutte.
A. Lange & Sohne sent out its masterpieces with 36 of its watchmakers into major cities around the world in celebration of its latest offering; the Lange 1 Time Zone. Linked via satellite, each of the chosen 36 cities such as Beirut, Brussels, Berlin, Buenos Aires, Chicago, Milan, New York, Rome, Singapore, Paris, Tokyo and Zurich received one A. Lange & Sohne ambassador who was carrying with him an exclusive set of three Lange 1 Time Zone watches- in pink gold, yellow gold and platinum.
The Lange 1 Time Zone timepieces were hand-delivered by the craftsmen who departed from Glashtte simultaneously and began their separate journeys to the respective A. Lange & Sohne dealers around the globe. At the symbolic venues chosen by A. Lange & Sohne and its dealer in every location, celebrities, watch enthusiasts and officials witnessed the synchronized arrival of the watchmakers on their screens.
Every time zone and its invited guests interacted with other time zones via presenters in the different cities who conducted live discussions that were moderated through the event's nucleus; the town of Glashtte. Moreover, the global interactive live event, which was held in celebration of the Lange 1 Time Zone, was accessed by watch lovers the world over via the Internet in real time.
Guests, including the likes of Jackie Chan in Hong Kong, discovered the exclusive sets of three Lange 1 Time Zone watches up close and personal following the arrival of their A. Lange & Sohne ambassador as well as the other 35 watchmakers in distinct and symbolic locations around the world such as the CBS studios in New York's Times Square.
Following a satellite tour around the different departments of A. Lange & Sohne's manufactory in Glashtte and a dramatic film on the watch-making house's history, international audiences, as exclusive as the watches themselves, were transported- via screens- to San Francisco's Golden Gate Bridge, Downtown Beirut in Lebanon and the Allianz Arena, Munich's spectacular new soccer stadium, where the rest of the international community of watch lovers was brimming with anticipation as they awaited the already sought after collectors' set of Lange 1 Time Zones.
In Beirut, Mr. Abou Adal, Chairman of Abou Adal & Cie- the official representative of the A. Lange & Sohne house in Lebanon- as well as Nadine Njeim, Miss Lebanon 2004, were joined by an audience of 100 watch lovers in the dramatic vicinity of the Cadrans boutique. Beirut's 'Cadrans', the luxury watch and jewelry boutique where A. Lange & Sohne timepieces are sold, lies in the heart of the renovated downtown by the Abed Clock Tower- a historical symbol of Beirut, which was erected at the same time as the country's House of Parliament was built.
Ms. Sukaiyna Gokal, Brand Manager for A. Lange & Sohne in the Middle East, concluded by saying: "As far as the Time Zone event was concerned, it was all about 'timing' for us, be it in the concept behind the event or its treatment. From the one side, the Lange 1 Time Zone watch simply lends itself to a global celebration engaging the world's time zones. On the other side, we welcomed the timely opportunity for highlighting our emphasis on history, craftsmanship and originality."
Owing to the unprecedented nature of this event, the watch-making industry witnessed a launch it has never seen before whereby the German watch-making house of A. Lange & Sohne from Saxony proved that not only is it in a league of its own when it comes to craftsmanship and understated perfection but in its novel approach to advancing its reputation.
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For more information, please contact:
Fadi Hindash
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Golin/Harris International
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P.O.Box 116462
Dubai
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Tel: +971.4.332 3308
Fax: +971.4.332 3306
E-mail: fhindash@golinharris.com
© Press Release 2005
