Dubai: 5àsec, the world’s leading textile care network, is to embark on a period of ambitious expansion following the successful launch of its first three outlets in Dubai.
The laundry and dry-cleaning brand, which originated in France in 1968, made its Dubai debut this year with a store in Dubai Marina. This was soon followed up by openings on Jumeirah Beach Road and Downtown Dubai.
The branches were officially opened by the Chairman of 5àsec UAE, Sheikh Maktoum bin Butti Al Maktoum, and Sheikh Rashid bin Butti Al Maktoum during a series of exclusive media events.
With an initial investment in excess of US7million, the three large hubs are fully equipped to perform all services on site. To meet growing demand in home delivery, the brand will add 3,000 sqft to its Jumeirah outlet later this year. Further afield, the brand will expand into Abu Dhabi and Sharjah.
Andre Mota, CEO of 5àsec UAE, said: “The reaction to our first three stores has been truly outstanding. People came to us looking for the quality of service that they couldn’t find elsewhere - they knew the brand and believed in it.
“Our goal is to consolidate 5àsec in Dubai’s key districts and develop the business with the objective of becoming market leaders throughout the UAE and regionally.”
Mr Mota said the team from 5àsec’s global headquarters in France was instrumental in overseeing how the business structure was built.
“The first stores opened only after they were totally satisfied and gave the green light,” he said. “We put a huge amount of time and effort into staff training. Operations managers are sent for operations and production training in France and 5sec deploys a training team to support each store opening”
Since opening its first store in Marseille in 1968, 5àsec has expanded its network across 32 countries, quickly gaining an industry leader position in its operating markets.
5àsec UAE launched in February in the retail front of the brand-new development The Residences at Marina Gate 1 in Dubai Marina. The brand continued to grow its commitment to Dubai with the opening of a second store, 5àsec Jumeirah, in Sunset Mall on Jumeirah Beach Road. And in May, 5àsec UAE opened the doors of its third location on Emaar Boulevard, at the main entrance of Burj Plaza next to the Palace Hotel and Souk Al Bahar. The three stores ensure city coverage through home delivery being close to the clients.
The global success of 5àsec stems from its commitment to innovation, quality and sustainability. The focus has always been on investing in cutting edge equipment and detergents along with continuous staff training to ensure high quality. 5àsec’s commitment to sustainability makes it one of the only laundry services in Dubai that uses phosphate-free detergents, low temperature detergents, chlorine-free bleach and Perchloroethylene (PERC)-free dry cleaning.
Mr Mota said: “Dubai’s openness to innovation and big ideas allowed us to further enhance the 5àsec experience by coupling its unique textile care expertise with a focus on a superior customer experience.
“We’ve taken the best of what we do as 5àsec globally and added the Dubai factor to create a new garment care experience. The technology we use, our store experience, unique services, the expertise of our store and production staff combined with our commitment to the environment puts us apart in the market.”
Visit 5asec.ae to learn more.
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About 5àsec
Founded in France in 1968, the franchise dry cleaning and laundry network now operates over 1800 stores in 33 countries and serves well over 100,000 customers every day across the world. The 5àsec master franchise for the United Arab Emirates has been granted to Dubai based Alpes Laundry Services LLC.
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