Gold prices slipped for a fifth consecutive session on Friday, in its longest losing run since November last year, as the bullion's appeal waned with a stronger dollar and more U.S. interest rate hikes on the horizon.

Spot gold slipped 0.4% at $1,751.59 per ounce as of 09:46 a.m. ET (1346 GMT), having hit its lowest since July 28 earlier in the session. U.S. gold futures slipped 0.2% to $1,767.90. After posting gains in the previous four weeks, prices are down about 3% so far this week, the most since July 8.

"The main element pressuring gold and silver market is the resurgent dollar... Gold and dollar compete as safe-haven assets, higher U.S. interest rates suggest a stronger dollar, which will add further downside to gold," said Jim Wyckoff, senior analyst at Kitco Metals.

The dollar index surged and was on track for a weekly gain. Stronger dollar makes gold less attractive for overseas buyers.

The Fed needs to keep raising rates to bring high inflation under control, a string of U.S. central bank officials said on Thursday, even as they debated how fast and how high to lift them.

The reality check on the trajectory of future Fed rate rises has brought an abrupt reversal in gold's attempts to climb back above $1,800, Rupert Rowling, a market analyst at Kinesis Money, wrote in a note.

Investors will be looking downwards to below $1,700 as the next significant support rather than at any upward landmarks, Rowling added.

A drop in domestic prices led to improved gold buying in major consumer India.

Spot silver fell 2.3% to $19.08 per ounce and has lost about 8.4% this week, possibly its worst since September 2020. Slower economic growth and a Fed that keeps tightening provide an unfavourable mix for silver, UBS analysts said.

Platinum dropped 1.6% to $896.59 and palladium slipped 1.5% to $2,123.69, both set for weekly drops.

(Reporting by Ashitha Shivaprasad in Bengaluru; Editing by Krishna Chandra Eluri)