The heritage site, situated in the northeast of the Kingdom, played host to the fashion house’s haute couture.
The models walked the runway in luxurious gowns in almost every color you could think of, from vibrant gold — that blended smoothly with the historical location — to eye-catching hot-pink designs.
The show launched with a voluminous princess-inspired dress. Italian duo Domenico Dolce and Stefano Gabbana embellished rich fabrics such as duchesse satin, velvet, organza and chiffon with sequins and beads.
The collection also featured glitzy designs for men.
The fashion show took place alongside the Ikmah Fashion Cavalry Show, which was conceived and produced by Balich Wonder Studio. It wowed guests with a full parade of 12 Arabian horses sporting customized horse accessories and attire.
High-end jewelry is also part of the AlUla Moments festival season.
The event featured fashion bloggers and entrepreneurs from around the region, including Emirati host and actress Mahira Abdel Aziz, Saudi fashion designer Tamaraah Al-Gabaani, Saudi author Marriam Mossalli, fashion stylist Hala Al-Harithy and social media influencer Lama Alakeel.
Each of the celebrities took to Instagram to share clips from the show with their thousands of followers. “What an amazing experience,” wrote Mossalli on the social media app following the event.
Dolce & Gabbana will also exhibit its one-of-a-kind collection in Maraya, the famed mirrored structure. The exhibition will be open to the public from Jan. 28- 31. Not only will guests have the opportunity to visit the exclusive space but they will also have the chance to be fitted by the Italian label’s master tailer and shop pieces from the collection.
The designer duo presented their label’s Alta Moda, Alta Sartoria and Alta Gioielleria collections in Venice in August. Meanwhile, in 2020, the fashion house unveiled their Alta Moda couture offerings via a digital show due to the COVID-19 pandemic.
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