CAIRO - Saudi Arabia expects the fourth edition of Riyadh Season 2023 to attract 10 million to 12 million visitors, Chairman of the Board of Directors of the General Entertainment Authority (GEA) Turki Al-Sheikh told Asharq News on Thursday.

"We expect 10 million to 12 million visitors this year, and we target more than a million tourists from outside the kingdom," Al-Sheikh told the news channel, referring to the festival which begins on Oct. 28.

"The Riyadh Season, in its fourth edition, has achieved 40% of its targeted revenue through sponsorship and some large deals even before it's started," he said.

(Reporting by Ahmed Tolba; Writing by Muhammad Al Gebaly; Editing by Christopher Cushing)