25 November 2010

MUSCAT -- Stunning new super buses, the Higer Super Deluxe -- V92 and Star -- KLQ6728, are all set to redefine luxury and take bus travel in the Sultanate to the next level. They are Towell Auto Centre's (TAC) latest initiative in providing the people in the Sultanate with the best in class. A fast developing bus manufacturer in China with the motto -- 'Higher takes you higher', Higer is available in Oman exclusively at Towell Auto Centre (TAC).

Established in 1998, the Higer plant is situated in the China-Singapore Suzhou Industrial Park, Shanghai. With 4,000 employees, and an overall production capacity of 22,000 buses and coaches per year, Higer has also signed a strategic alliance with Scania. A unique pairing of Western and Chinese industry, the coming together of Higer and Scania is a powerful combination in the bus coach industry and provides a unique platform to satisfy the needs of new and existing markets.

"Higer buses have already been accepted in the Mena and gulf regions and are a further addition to our ever-growing portfolio. We are proud of our association with such a world renowned brand and we are sure that the people are going to love this super deluxe luxury coach, especially for its affordable pricing as compared to European and Korean brands. Thanks to the comfortable seating and state-of-the-art technology, HIGER transforms any journey into a pleasure trip, and the Chinese style and elegance of the coach add up to its attractiveness among tour operators, hotels, corporations and government agencies that opt for utmost comfort and safety", says Annurag Chawla, Head of Marketing and Communications, Towell Auto Centre, the sole distributor of Higer buses in the Sultanate.

According to Ninan John, Business Manager for Heavy Commercial Vehicles at TAC, "Higer buses are renowned for their up-to-date technology, great performance and superb quality which result in ultimate customer satisfaction. A customer, Hamed Said Maseied al Shukairy who bought the Super Deluxe -- V92 for Haj and Umrah pilgrimage tours, is so happy with it, that he has already booked another one with us."

© Oman Daily Observer 2010