The financial crisis and the drop in retail spending has not depressed the global consumer electronics giant Samsung. Despite the slowdown, Samsung Electronics has set a bench mark for flat-panel TVs with the launch of an all new advanced LED High Definition TVs (HDTVs) in Qatar, yesterday. The new televisions have bolstered Samsung's LED range after the resounding success of the Series 9 LED Backlit LCD television earlier this year.
"Samsungs market share is 32 percent in Middle East and in Qatar 40 percent. Last year was a great time for the company with more than 10m televisions with a total value of $6.76bn being sold," said Ram Modak, General Manager, Digital Media Business, Samsung Gulf Electronics. "Samsung has proven LED technology is a viable choice for consumers desiring the best picture possible from an LCD television. Samsung's latest LED televisions redefine the standards for viewing quality, energy-efficiency and home entertainment décor."
The new 6000 (available in 32'', 40'' and 46''), 7000 (available in 40'', 46'' and 55'') and 8000 (available in 55'') LED Series are built upon the success of Samsung's first and second generation LED HDTV models. Each using LEDs as their primary light source, the televisions feature ultra-high contrast ratios as well as slim depths that allow for more artful designs, plus increased energy savings.
"Samsung stays committed to developing technology and products that go beyond current expectations of value, quality and innovation. And, we are excited to be a key part of this exciting point in TV evolution," said Justin Shaw, Samsung Elect, Middle East and Africa (head quarters)
"Each of the three Samsung LED HDTV Series boast high dynamic contrast ratios, complements of Samsung's ground breaking LED light source. Compared to a traditional CCFL, LEDs produce darker blacks that appear endlessly deep to the eye. The Ultra Clear Panel further allows the preservation of every detail even in brightly-lit, imperfect viewing conditions. This is done by effectively allowing more light to pass through the screen and simultaneously reducing reflections from ambient light."
Samsung's entire LED HDTV line-up incorporates a number of innovative features to reduce the motion blur and image judder, which traditionally plague LCD HDTVs when displaying fast movement. All three series boast Samsung's acclaimed Auto Motion Plus frame interpolation technology.
By using LEDs, Samsung has been able to shave all three series down to ultra-thin depths. At just over an inch thick, the sets remain trim without cutting back on connectivity options. The unit also comes with an ultra-slim wall-mount solution - reducing the gap between the TV and the wall. "The Crystal Design colour finish brings in a new aesthetic angle. Ranging from a deep piano black bezel that fades into distinct chrome that finishes as a clear prism along the outer edges (8000 Series) or light ruby (7000 and 6000 Series) highlights, the intensity of the colour subtly changes depending upon the viewing angle, and further accentuates these TV's slim bezels."
One of the best features of the television is its eco-friendly attributes. "Lit by LEDs the new Series cuts power consumption to significantly new lows. The Liquid Crystal design is created using a non-toxic molding technique, eliminating the emission of environmental pollutants. The paint used is lead free , making the products recyclable. Energy consumption is reduced by more than 40 percent compared to the traditional LCD HDTVs of similar size.
"The LED HDTVs also include an optimised energy savings mode that adjusts the backlight and picture quality while continuing to produce smoother, more natural images.Samsung has reduced the packaging of the new Series, thereby lightening the company's carbon footprint, making the world a greener, cleaner place to live," Justin said
© The Peninsula 2009
