05 April 2010
In a year that saw a drastic fall in the number of real estate advertisements across the world, the sector in Oman has managed to make it to the Top Ten even though the combined ad spend in the sector dropped by RO1mn in 2009 compared to the previous year.
The sector's share in the total ad spend has been steadily declining since 2008 when it constituted 4.9 per cent of the total spend. In 2008 the share dropped to 4.2 per cent of the total spend while it has plummeted to 2.1 per cent in 2009. An interesting aspect of this year's survey is the entry of several real estate management companies and property dealers in the Top Ten list.
The Wave leads
The Wave Muscat retains its position despite drastically cutting down its ad spend, which stood at RO511,542 in 2008. According to recent press releases from the real estate major, sales are proceeding in full swing. This has been one integrated tourism development project that has managed to sell properties off-plan for a considerable time.
In the blue
Al Madina A'Zarqa (Blue City Project) which was the first runner-up in the 2007 survey has dropped out of the list altogether in the latest survey.
The company had slipped to fifth position in the 2008 survey. Another project that has dropped out of the Top Ten list is last year's second runner-up, Qaryat Qurum. Era Oman, the runner-up is a first time entrant to the Top Ten list. So is second runner-up, Eqarat.com
Back in action
Muriya Tourism Development, which had dropped out of last year's list despite being No 3 in the 2007 Ad Spend Survey is back in the Top Ten list.
At No 6 this year, its ad spend is less than one third of what it was in 2007 and percentage share within the category almost half of what it was then, in keeping with the general trend in the sector. But in a year marked by the dropping out of some big names, Muriya's comeback is significant
In a year that saw a drastic fall in the number of real estate advertisements across the world, the sector in Oman has managed to make it to the Top Ten even though the combined ad spend in the sector dropped by RO1mn in 2009 compared to the previous year.
The sector's share in the total ad spend has been steadily declining since 2008 when it constituted 4.9 per cent of the total spend. In 2008 the share dropped to 4.2 per cent of the total spend while it has plummeted to 2.1 per cent in 2009. An interesting aspect of this year's survey is the entry of several real estate management companies and property dealers in the Top Ten list.
The Wave leads
The Wave Muscat retains its position despite drastically cutting down its ad spend, which stood at RO511,542 in 2008. According to recent press releases from the real estate major, sales are proceeding in full swing. This has been one integrated tourism development project that has managed to sell properties off-plan for a considerable time.
In the blue
Al Madina A'Zarqa (Blue City Project) which was the first runner-up in the 2007 survey has dropped out of the list altogether in the latest survey.
The company had slipped to fifth position in the 2008 survey. Another project that has dropped out of the Top Ten list is last year's second runner-up, Qaryat Qurum. Era Oman, the runner-up is a first time entrant to the Top Ten list. So is second runner-up, Eqarat.com
Back in action
Muriya Tourism Development, which had dropped out of last year's list despite being No 3 in the 2007 Ad Spend Survey is back in the Top Ten list.
At No 6 this year, its ad spend is less than one third of what it was in 2007 and percentage share within the category almost half of what it was then, in keeping with the general trend in the sector. But in a year marked by the dropping out of some big names, Muriya's comeback is significant
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