DOHA: The Qatar Foundation, Qatar Airways and the Doha Asian Games Organising Committee (DAGOC) yesterday unveiled the official logo of their joint fund-raising campaign, 'Reach Out To Asia' to support the poor and underprivileged across Asia.
The striking lime and burgundy logo features a montage of images depicting money, housing, food and education that will be emblazoned across all collateral to promote the charity initiative which was announced here last month.
Created in a sequence, the logo charts the story of how money is used to buy books and prepare children for the skills of life, as well as create a safe housing environment with the ultimate aim of helping individuals become self-sufficient and give them a bright future to look forward to. Doha-based design agency Fitch developed the logo concept and created the new identity.
The three organisations will work collectively to drive the fund-raising campaign, which will involve high-profile events in Doha, including charity concerts and exclusive gala dinners attracting personalities from the world of showbusiness, royalty, sports and politics.
'Reach Out To Asia' has been put together under the patronage of HE Sheikha Mayassa bint Hamad bin Khalifa Al Thani. The inaugural charity dinner, being attended by Canadian rock star Bryan Adams will take place in Doha next month.
Social issues such as HIV, blindness and poverty will be the focus of the 'Reach Out To Asia' campaign, which will also involve active participation of children of all nationalities from schools and colleges in Qatar.
© The Peninsula 2005
