12 March 2012
MUSCAT -- NOVA Medical Centres, India's leading Ambulatory Surgery Group, announced yesterday its expansion into the Middle East region with the launch of its first facility in Muscat under the auspices of Dr Ahmed bin Mohammed al Saeedi, Minister of Health.

NOVA Medical Centres Middle East LLC is set up in the Sultanate in partnership with the OMZEST Group, Omar Zawawi Establishment LLC. It is a joint venture of 51.49 per cent between NOVA and OMZEST which has acquired a 12.5 per cent stake in NOVA's Indian operations.

NOVA Medical Centres Middle East LLC has a real start of its operations in Oman with the launch of a state-of-the-art polyclinic in Al Khuwair. The NOVA Polyclinic will have a panel of super-specialists consultants. The Polyclinic is equipped with comprehensive diagnostics including a pathology lab, digital X-ray, and ultrasound.

It will also offer multi-specialities including: General Medicine, Internal Medicine, Paediatrics, Gynaecology and Obstetrics, General Surgery and Gastroenterology, Dermatology, Orthopaedics, Cardiology, ENT, Ophthalmology (Visiting), Plastics and Aesthetics (Visiting), Spine (Visiting), Bariatric (Visiting), Urology (Visiting), and In Vitro Fertilization (Visiting).

Commenting on the partnership between NOVA and OMZEST, Rajiv Dhar, Executive Director -- Finance at OMZEST, noted that: "We are delighted to be partnering with NOVA. We have seen how NOVA has, in a short span of time, gained acceptance across the healthcare industry amongst doctors, patients and insurance companies. We see tremendous potential for Ambulatory Surgery in general and NOVA's business model in particular, both in the Middle East and India."

Suresh Soni, Chairman and CEO, NOVA Medical Centres, pointed out: "OMZEST as a JV partner gives us the confidence to bring the best in healthcare to Oman and the region. NOVA's unique operating model is designed for rapid scale. Leading doctors from Oman, UK and India have expressed great interest in our concept and are looking forward to working with us."

NOVA has pioneered the concept of stand-alone Ambulatory Surgery Centres in India. This venture will generate international career opportunities for doctors, clinical and non-clinical staff associated with NOVA centres across the GCC. NOVA Medical Centers Middle East LLC has plans to set up Polyclinics and Ambulatory Surgery Centres in Muscat, Abu Dhabi, Dubai and Riyadh.

NOVA Medical Centres develops, acquires, owns and operates Ambulatory Surgical Centres across India.
Ambulatory or Short-Stay surgeries are procedures that take between 24 and 72 hours from admission to patient discharge. NOVA provides leading surgeons from diverse specialities with comprehensive ultra-modern facilities comprising doctor's offices, operating rooms, diagnostics, imaging, health check-up area, pathology laboratory and a pharmacy.

By specialising only in Short-Stay surgical procedures, NOVA improves patient experience and contains costs while increasing operating efficiency. NOVA's innovative health services model offers unparalleled quality and affordability.

© Oman Daily Observer 2012