13 September 2005
MUSCAT -- Towell Auto Centre has launched the famed Seat brand of automobiles in Oman. The Chairman of Towell Auto Centre, Hassan Kamer Sultan, launched the brand at a grand function held yesterday at Al Bustan Palace Hotel in the presence of a spell-bound audience.
Raised eyebrows and hushed excitement made way for ecstatic celebrations and thunderous cheering. Seat's 'auto emocion' has come to Oman. Seat is a part of the global automotive major Volkswagen AG with manufacturing facilities in Spain and a sweeping presence in countries around the world. The brand is now setting foot in Oman with a view to bringing alive the philosophy of "Race You": the child in every one of us who love to be moved.
Athletic technique, extrovert sporty features and unconventional design synergise to form the Seat DNA which bares itself in every expression. Seat is strategically positioned along with Audi and Lamborghini in the Audi brand group of Volkswagen AG, not only to offer its customers design, sportiness, performance and quality, but also to provide itself with the labour tools which are crucial for keeping pace and maintaining progress in today's highly competitive automobile industry. The spirit of competition and challenge flows through the Seat bloodline and the entire Seat range exudes with the expression "Competition runs in our genes". To upkeep its quest for competition, Seat also has won laurels in several World Rally Championships and Touring Car Championships. Seat Sports, a dedicated arm of Seat is actively involved in large-scale motor sport events around the globe.
Speaking on the occasion, S. Kasthurirengan, general manager of Towell Auto Centre, said Oman was a promising market for Seat. He said that the current line-up of Seat was well within the needs of people in Oman adding "with Seat, one's expectations can only be exceeded!" He said the new Seat showroom is located in Wattayah and one more would come up shortly at Al Hail.
Amit Malhotra, head of marketing, Towell Auto Centre, was extremely happy to quote that the Seat brand was so much in line with the lifestyle of youth in Oman where people believe in being vibrant and sporty. He said that the brand would fit in perfectly with the needs and aspirations of those who believed in being sporty and making an impression.
The current Seat range includes -- Ibiza, Cordoba, New Leon, New Altea and New Toledo. Towell Auto Centre is the flagship enterprise of the WJ Towell Group which has a lineage of over 100 years.
MUSCAT -- Towell Auto Centre has launched the famed Seat brand of automobiles in Oman. The Chairman of Towell Auto Centre, Hassan Kamer Sultan, launched the brand at a grand function held yesterday at Al Bustan Palace Hotel in the presence of a spell-bound audience.
Raised eyebrows and hushed excitement made way for ecstatic celebrations and thunderous cheering. Seat's 'auto emocion' has come to Oman. Seat is a part of the global automotive major Volkswagen AG with manufacturing facilities in Spain and a sweeping presence in countries around the world. The brand is now setting foot in Oman with a view to bringing alive the philosophy of "Race You": the child in every one of us who love to be moved.
Athletic technique, extrovert sporty features and unconventional design synergise to form the Seat DNA which bares itself in every expression. Seat is strategically positioned along with Audi and Lamborghini in the Audi brand group of Volkswagen AG, not only to offer its customers design, sportiness, performance and quality, but also to provide itself with the labour tools which are crucial for keeping pace and maintaining progress in today's highly competitive automobile industry. The spirit of competition and challenge flows through the Seat bloodline and the entire Seat range exudes with the expression "Competition runs in our genes". To upkeep its quest for competition, Seat also has won laurels in several World Rally Championships and Touring Car Championships. Seat Sports, a dedicated arm of Seat is actively involved in large-scale motor sport events around the globe.
Speaking on the occasion, S. Kasthurirengan, general manager of Towell Auto Centre, said Oman was a promising market for Seat. He said that the current line-up of Seat was well within the needs of people in Oman adding "with Seat, one's expectations can only be exceeded!" He said the new Seat showroom is located in Wattayah and one more would come up shortly at Al Hail.
Amit Malhotra, head of marketing, Towell Auto Centre, was extremely happy to quote that the Seat brand was so much in line with the lifestyle of youth in Oman where people believe in being vibrant and sporty. He said that the brand would fit in perfectly with the needs and aspirations of those who believed in being sporty and making an impression.
The current Seat range includes -- Ibiza, Cordoba, New Leon, New Altea and New Toledo. Towell Auto Centre is the flagship enterprise of the WJ Towell Group which has a lineage of over 100 years.
© Times of Oman 2005
