New Lamborghini service center opens in Riyadh

The center has been operational since March, providing services and periodic maintenance to its customers in the capital city and its suburbs. Similar services are provided to customers in Jeddah and the Eastern Province at their respective service centers.

Neil Lines, general manager of the Lamborghini brand, explained that the new center was launched in line with the strategic plan of after-sales services for Lamborghini cars.

The facility is built on an area of more than 1,000 square meters, of which 650 square meters have been allocated to the service center and 265 square meters to receive customers.

The facility has a car park, hall and waiting area, in addition to the main service area, where seven cars are served simultaneously by technical maintenance teams with rich professional experiences.

After Samaco Automotive became the exclusive importer and dealer of Lamborghini in Saudi Arabia, the company implemented a long-term investment strategy to match the capabilities and popularity of this distinctive brand.

The company has doubled its investment by opening more service centers, showrooms and spare parts facilities. Samaco Automotive also employs scientifically and technically qualified work teams that are trained to provide various maintenance services that Lamborghini cars may need.

The company announced last year that this strategy resulted in an increase in car sales by 22 percent compared to the previous year’s.

Founded in 1948, Lamborghini has achieved unprecedented commercial success, with the company initially manufacturing racing cars and then turning to luxury commercial cars.