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   Addition to SMART solutions portfolio bridges telecom networks to the webdomain, unlocking new revenue opportunities while protecting operators`investmentsORLANDO, Fla.--(Business Wire)--GENBAND,a leading developer of multimedia and cloud communications solutions,today announced the release of GENBAND SPiDR, the industry`s most comprehensiveWebRTC gateway. Deployed as a component of GENBAND`s SMART CORE, SMART EDGE andSMART EXPERIENCE solutions, SPiDR enters a ground breaking product categorybased on emerging WebRTC and HTML5 technologies that empower innovative webcommunities to create bold, new services that directly integrate with existingSIP-based communications networks. By deploying SPiDR, service providers canquickly extend the reach and breadth of their offerings to include richmultimedia directly from any web browser - including voice, video, IM andpresence. SPiDR also protects service providers` investments by seamlesslyinterworking future telecom network elements to the web world. Fulfilling allrequirements of a WebRTC gateway, SPiDR delivers independent media and signalinginterworking capabilities and provides transcoding functions needed toeffectively and efficiently bridge between diverse Over-The-Top and legacysignaling and voice/video media streams. "The addition of the SPiDR WebRTC gateway to our SMART portfolio raises the barin this promising new category and is further proof of GENBAND`s commitment toproviding rich communications and mobility applications to our service providerand enterprise customers," said Charlie Vogt, President and CEO of GENBAND. "Byquickly bringing products to market that utilize WebRTC and HTML5 technologies,SPiDR enables service providers and enterprises to transform their existingassets to participate in an increasingly Internet-centric communicationsenvironment. Extending their telecom networks into the web domain createsexciting new sources of revenue for the service provider without significantincremental CAPEX or OPEX investments." "While voice and video calling are not new IP communications applications,WebRTC and HTML5 simplify their deployment by eliminating the different VoIPclients previously needed for every endpoint OS (Windows, Android, iOS,Blackberry)," said B.G. Kumar, President of GENBAND`s Multimedia Business Unit."For operators, GENBAND`s OS-agnostic web client makes it possible to offer richunified voice, video and shared-data services to all subscribers, via desktop,tablet or mobile phone browsers." GENBAND`s SPiDR investment enables the integration of WebRTC into all areas ofthe service provider network "from the Core, to the Edge, to the Experience" andacross any network architecture. In the SMART CORE, SPiDR is integrated into IMSnetworks. At the EDGE, SPiDR ensures security, scalability and interoperabilityacross both media and signaling planes. SPiDR enables a SMART EXPERIENCE byexposing developer-friendly REST APIs that facilitate easy access to networkoperator services from any device equipped with a web browser. SPiDR can bepurchased as software, or as a service via GENBAND`s NUViA cloud offering. "Operators cannot afford to ignore the accelerating migration of multimediaservices to web- and app-based communications," said Dean Bubley, Director,Disruptive Analysis. "Adopting browser-based frameworks will be necessary toretain customers and support new revenue streams, as we move away from`standalone` telephony to contextual communications experiences. LeveragingHTML5, WebRTC and other related technologies will enable the delivery ofdifferentiated and compelling user experiences across any device, reflecting thereach and capabilities of the web." For more information on GENBAND SPiDR, visit
  http://www.genband.com/products/experius/webrtc-gateway.
  About GENBANDGENBAND is a global leader in smart networking solutions from the Core to theEdge to the Experience for service providers and enterprises in over 80countries. The company`s technology improves IP networks by making them morescalable, secure, profitable and efficient. GENBAND`s market-leading technologysupports multimedia voice, data and video sessions and fixed-mobile unifiedcommunications applications that scale on public and private networks. With aflexible, cloud-ready platform, GENBAND`s IMS, edge and application solutionshelp its customers compete effectively by increasing revenues, improvingprofitability, and attracting and retaining customers. To learn more, visit uson the web at 
  www.GENBAND.com.
  GENBAND, the GENBAND logo and icon are trademarks of GENBAND.  GENBANDJoe McGarvey, +1-972-521-5826joe.mcgarvey@GENBAND.comCopyright Business Wire 2013