Smart Cities and mega-projects will boost the GCC’s construction sector to $2 trillion by 2020, driving strong demand for professional audiovisual solutions, from interactive digital signage to massive back-end control rooms, industry experts announced today.

As complex mega-projects such as Expo 2020 Dubai and the technology-infused NEOM City in the Kingdom of Saudi Arabia come to life, organisers are increasingly investing in professional audiovisual solutions across airports, hotels and resorts, and mega-event sites. Thanks to Expo 2020 Dubai and Saudi mega-projects, the GCC’s construction market will grow to $2 billion by 2020, according to a recent report by Ken Research.

“Expo 2020 Dubai will be the Middle East’s showcase event for how professional lighting, audio visual, digital signage, and back-end control systems can optimise the guest, visitor, and citizen experience. Middle East Smart Cities are posting strong demand for the same kinds of technologies to direct traffic, optimise costs and sustainability, and ultimately drive citizen happiness,” said Jacob Thomas, General Manager at Dutco Tennant, one of the UAE’s largest engineering conglomerates.

Regionally, in the Middle East and Africa, professional audiovisual spend will grow 50 per cent to $ 12 billion by 2022, according to a new report from the professional audiovisual industry association AVIXA, co-organisers of InfoComm MEA 2017, the region’s largest industry event.

“From smart street lights to a fully-immersive screen experience in cinemas or stadia, LED displays are transforming citizen and guest experiences across the Middle East. LED displays are cost-effective, support sustainability, and can provide a crystal-clear viewing experience,” said Christopher Danley, Executive Vice President of Sales at Unilumin, the United States-based LED manufacturer.

Behind the scenes, Smart City authorities and mega-event organisers increasingly need the oversight delivered by the sophisticated city-wide or event-wide real-time dashboard of services found in modern control rooms.

At InfoComm MEA 2017, global electronics manufacturer Mitsubishi Electric will showcase its line-up of control room videowall display technologies. Mitsubishi Electric’s participation will be led by its latest innovation, the direct view narrow pixel pitch LED display screen VS-15NP160–the only system designed specifically for command and control applications.

“In the Middle East and around the world, control rooms provide the essential infrastructure to enable Smart Cities or mega-events to run smoothly. Control room displays face high demands–they need to be crisp, clear, readable, and 100 per cent reliable but also comfortable to view all day long,” said Steve Simpson, Business Development Manager at Mitsubishi Electric Dubai.

At InfoComm MEA, more than 500 attendees are expected to gain industry-leading insights about industry trends and global best practices during the InfoComm MEA Summit. The seventh InfoComm MEA will run from 5-7 December 2017 at the Dubai World Trade Centre.

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