Monday, Feb 21, 2011
Gulf News
Beverage company plans global expansion and market share gains across Middle East, Africa and Asia
Dubai: Aujan Industries, the largest privately-owned beverages firm in the Middle East and manufacturer of the beverage brands Rani, Vimto and Barbican, yesterday said that the company is on track to meet its ambitious $1 billion (Dh3.67 billion) sales target by 2012, buoyed by full-year 2010 growth figures of 20 per cent. The announcement was made ahead of the companys participation at Gulfood 2011, being held from February 27 to March 2 at the World Trade Centre in Dubai.
The Middle Easts number one juice brand, Rani, leads brand sales with increases of 23 per cent value year-on-year. Aujans Vimto cordial sold 29 million bottles in the GCC in 2010, and currently accounts for more than 90 per cent of the regional cordial market. The companys Barbican brand also grew in terms of footprint and product range with the latest introduction of the brand in the Iranian and Egyptian markets, and the addition of the cans range to its portfolio.
The Group announced plans to accelerate its growth in November last year, setting a milestone target of $1 billion in sales by the end of 2012.
Overall, the team at Aujan Industries is aiming at sustaining the plus 20 per cent compound annual growth rate that the team managed to deliver over the past five years. To meet the target, Aujan Industries is undertaking an aggressive strategy of global expansion and further gains in market share across the Middle East, North Africa and South Asia region, with a focus on emerging markets including Egypt, Syria, Libya, and Algeria.
President and CEO of Aujan Industries, Kadir Gunduz says: There are a number of fast emerging markets in the region which are crucial to our growth strategy.
Staff Report
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