01 October 2013
Muscat: Al Madina Insurance Co revealed its new brand identity as it transforms into Al Madina Takaful, a Sharia-compliant insurance provider.
The new brand name, identity design and brand belief were unveiled by Yahya Al Jabri, Chairman, Capital Market Authority in the presence of Mohammed Al Barwani, Chairman, Al Madina Insurance Co., the board members, and other key stakeholders of the organisation.
Speaking on the occasion, Mohammed Al Barwani, Chairman of the Company said, "Al Madina Insurance Co. is privileged to be transforming into one of Oman's first takaful providers. It gives us pride to be at the forefront in the sector.
"The new identity marks a new beginning and a new era of growth not just for the company, but Oman's takaful industry as a whole. We are confident that our new identity will inspire us all and serve as a guide in instilling the values we stand for in our stakeholder relationships."
Islamic values
At the very heart of the brand is the firm belief that the product and service offering is entirely in harmony with the Islamic values the company shares with its customers.
The company's product range answers the needs for comprehensive coverage in all areas - from family takaful, auto, home and contents, and an array of corporate lines - and is in harmony with the fundamental need for responsive personal service in all dealings and at all touch-points.
Externally, harmony extends to the community - sustaining the mutually beneficial nature of the principle of takaful, which is the essence of successful business partnerships, and the traditional ethic and generosity that stems from Oman's national character.
Just as the concept of harmony unifies Al Madina Takaful's activities, the company's visual image conveys the same inherent qualities. Continuity has been maintained, but the contemporary graphic treatment captures a feeling of concordance and visual harmony.
Speaking at the unveiling ceremony, Eng. Abdulrahman Awadh Barham, Deputy Chairman, Al Madina Insurance Co. said, "With the issuance of the Royal Decree authorising offering of Islamic financial services in the Sultanate, Oman's takaful sector today is buoyant with opportunities.
Al Madina Takaful will be at the forefront to leverage these opportunities. Our vision is to continue to ensure profitability for both our policyholders and shareholders, exceed customer expectations in product and services we offer, and stay committed to our people."
"We realise that our vision is not a milestone to achieve, but a journey we travel with our stakeholders and it is as part of such an approach that we have a new mission to offer a full range of takaful products that are Sharia compliant, competitively priced and customised to the market's requirements."
Celebrating the launch of the new identity, Gautam Dutta, CEO, Al Madina Insurance Co. said, "Being one of Oman's first takaful providers is a matter of responsibility for us, as much as it is a matter of pride. As the leader in the category, our aim is to establish a robust brand that is firmly imprinted in the hearts and minds of our stakeholders."
Muscat: Al Madina Insurance Co revealed its new brand identity as it transforms into Al Madina Takaful, a Sharia-compliant insurance provider.
The new brand name, identity design and brand belief were unveiled by Yahya Al Jabri, Chairman, Capital Market Authority in the presence of Mohammed Al Barwani, Chairman, Al Madina Insurance Co., the board members, and other key stakeholders of the organisation.
Speaking on the occasion, Mohammed Al Barwani, Chairman of the Company said, "Al Madina Insurance Co. is privileged to be transforming into one of Oman's first takaful providers. It gives us pride to be at the forefront in the sector.
"The new identity marks a new beginning and a new era of growth not just for the company, but Oman's takaful industry as a whole. We are confident that our new identity will inspire us all and serve as a guide in instilling the values we stand for in our stakeholder relationships."
Islamic values
At the very heart of the brand is the firm belief that the product and service offering is entirely in harmony with the Islamic values the company shares with its customers.
The company's product range answers the needs for comprehensive coverage in all areas - from family takaful, auto, home and contents, and an array of corporate lines - and is in harmony with the fundamental need for responsive personal service in all dealings and at all touch-points.
Externally, harmony extends to the community - sustaining the mutually beneficial nature of the principle of takaful, which is the essence of successful business partnerships, and the traditional ethic and generosity that stems from Oman's national character.
Just as the concept of harmony unifies Al Madina Takaful's activities, the company's visual image conveys the same inherent qualities. Continuity has been maintained, but the contemporary graphic treatment captures a feeling of concordance and visual harmony.
Speaking at the unveiling ceremony, Eng. Abdulrahman Awadh Barham, Deputy Chairman, Al Madina Insurance Co. said, "With the issuance of the Royal Decree authorising offering of Islamic financial services in the Sultanate, Oman's takaful sector today is buoyant with opportunities.
Al Madina Takaful will be at the forefront to leverage these opportunities. Our vision is to continue to ensure profitability for both our policyholders and shareholders, exceed customer expectations in product and services we offer, and stay committed to our people."
"We realise that our vision is not a milestone to achieve, but a journey we travel with our stakeholders and it is as part of such an approach that we have a new mission to offer a full range of takaful products that are Sharia compliant, competitively priced and customised to the market's requirements."
Celebrating the launch of the new identity, Gautam Dutta, CEO, Al Madina Insurance Co. said, "Being one of Oman's first takaful providers is a matter of responsibility for us, as much as it is a matter of pride. As the leader in the category, our aim is to establish a robust brand that is firmly imprinted in the hearts and minds of our stakeholders."
© Times of Oman 2013
