Dubai - UAE consumers are headed for a full weekend of mega shopping frenzy, as hundreds of retailers across the city's shopping malls begin marking down their prices by up to 90 per cent today, Thursday.

The three-day Super Sale in Dubai has just kicked off, and shoppers are assured of “unbeatable discounts” on clothes, shoes, bags – even grocery items.

Majid Al Futtaim has confirmed that French hypermarket brand Carrefour is offering an exclusive sale of up to 90 per cent off, and deals are up for grabs at the grocery aisles in Mall of the Emirates, City Centre Deira, City Centre Mirdif and City Centre Me’aisem.

“This is an ideal time for visitors to avail from incredible discounts as we approach the end of the year with national celebrations and the festive season,” said Fuad Mansoor Sharaf, managing director for Majid Al Futtaim properties, shopping malls (UAE, Bahrain and Oman).

At least 414 brands and 1,500 shops across Dubai's shopping malls are slashing their prices by 30 per cent to 90 per cent from today through Saturday, as retailers make room for new season lines.

The “3 Day Super Sale” is a regular fixture of Dubai’s retail calendar and is spearheaded by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism.

What bargains are on offer?

Bargain hunters can score some deals on electronic items, clothes, bags, shoes, jewellery and cosmetics. There is also a host of discounts for parents shopping for the little ones, as well as those who are on the hunt for home d?cor, appliances or furnishings.

Multi-brand stores

There’s up to 90 per cent off on many more merchandise at multi-brand department stores, with outlets like Bloomingdale’s, Debenhams, Harvey Nichols, Galeries Lafayette and Robinsons Department participating in the citywide sale.

Clothes

To replenish the wardrobe of the budget conscious, there’s an endless list of value-for-money clothing retailers to choose from, including Forever 21, Splash, Jennyfer, New Look, Koton, Zara, Mango, Aeropostale, American Eagle Outfitters, Promod, Pull & Bear, Topshop and Marks & Spencer.

Shoes

If getting a new pair of shoes is a must, head down to Payless, Call it Spring, Clarks, Charles & Keith, Naturalizer, Sun and Sand Sports, Skechers, Converse, Aldo, Timberland, Nike and Puma.

Cosmetics, intimates, evening wear

For cosmetics, Bobbi Brown, Wojooh and The Face Shop are offering discounts, and for intimates, there are deals to be had at Nayomi, Victoria’s Secret and K. Lynn Lingerie.

For party clothes and evening wear, there are price reductions at Lipsy, Miss Selfridge and Monsoon, and for bags, there is Coach or Nine West, Longchamp and many other retailers that may be worth checking out.

Designer labels

Shoppers looking for designer labels, or those who have bigger budgets, may go straight away to Ralph Lauren, Juicy Couture, Pierre Cardin, Tommy Hilfiger, Just Cavalli and Versace.

There are also further price markdowns at already discounted fashion items at Priceless, which offers designer brands from the catwalks of New York, Paris, Milan and London, as well as at the all-time favourite of bargain hunters, Brands for Less.

Children's clothing, homeware

Parents looking to shop for the little ones can find deals at Ralph Lauren Kids, Mamas & Papas, Build-a-Bear Workshop, while homeware stores such as Home Centre and Zara Home are also offering unbeatable discounts.

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