Hyundai reflects on nearly four decades of success in the region

Bestselling models include Elantra, Sonata, Tucson and Accent

Region's second biggest manufacturer rewards customers with new 5 years/100,000km warranty offer on all models

29th September, 2015

Hyundai Motor Company is this month celebrating the sale of its three millionth vehicle in the Middle East, 39 years after it began operations in the region.

This month officials gathered at the Ulsan Plant in Korea to mark the occasion and to thank customers, the company is offering a new 5 year/100,000km warranty across all models.  

Now firmly established as the second biggest automotive manufacturer across the region, Hyundai arrived in the Middle East 1976. Almost four decades on, the brand has enjoyed success right across the region. And now customers purchasing Hyundai models can take advantage of a new 5 years/100,000km warranty package, making the decision to purchase a Hyundai even easier.

In terms of bestselling markets, Saudi Arabia has taken pole position for Hyundai, benefiting from the brand's approach of working with three different distributor partners across the Kingdom. This was followed by Jordan which is one of the Middle East's leading markets in terms of sales volume. Not far behind is the UAE and Oman which also prove to be important markets for the manufacturer.

Highlighting the popularity of the brand's diverse product offering, Hyundai can point to a compact car, a mid-size sedan and a compact SUV as its best-sellers across the decades. Having sold over 667,000 units to date, the Elantra is by far the company's most popular Middle East model. The Sonata, which saw its seventh generation version launched in the region just last year, has recorded sales of over 321,000, while the Tucson took the honours in third place with sales exceeding 242,000 units.

Commenting on this milestone, Jin (James) Kim, Vice-President and Head of Hyundai Africa and Middle East, said:  "Meeting the three million vehicle mark is testament to the strength of our brand, and the quality and value offered across our wide model range. By purchasing our vehicles in ever increasing numbers, nothing highlights more powerfully the confidence that our customers have in us and our products."

"This success is also down to the continued support of our distributor partners, who have invested in developing unrivalled facilities and unrivalled customer service offerings and this new warranty is the perfect example of the type of unbeatable offers which are available in the region," Kim continued.

Established in 1967 in Korea, Hyundai Motor Company began operations in the Middle East just nine years later, since then it has gone from strength to strength. Key milestones include the manufacturer reaching the cumulative one million sales mark in the region in 2005 and the two million sales mark in 2012. It also broke the 300,000 barrier for annual sales for the first time in the same year, something it went on to repeat in 2013 and 2014.

In the first half of 2015 alone the Korean brand has sold 168,878 vehicles in the region, representing a strong year-on-year increase in sales. With several key model launches coming out later this year, including the All-New Tucson, the All-New Sonata Hybrid and the Creta, a completely new compact SUV, the manufacturer is well set to continue the success of the past 39 years.

-Ends-

Further information about Hyundai Motor Company and its products is available at:
Web: www.hyundaiglobalnews.com
Facebook: www.facebook.com/hyundaime
Twitter: @hmcglobalpr

For more information, please contact:
Carole Fahim
Public Relations Executive
GB Ghabbour Auto
Tel: 01094773155
Email: carole.fahim@ghabbour.com

About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014, sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world's first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell

About Hyundai Africa & Middle East
Hyundai Motor's Africa & Middle East regional headquarters are located in Dubai, United Arab Emirates, and are run by Vice President and Head of Hyundai Africa and Middle East, Mr. Jin (James) Kim.

Hyundai's retail network in Africa consists of: Egypt, Algeria, Morocco, South Africa, Libya, Tunisia, Nigeria, Reunion, Canary Islands, Mali, Liberia, Guinea, Benin, Burkina Faso, Djibouti, Gambia, Ceuta, Seychelles, Malawi, Mozambique, Mauritania, Zambia, Kenya, Sudan, Democratic Republic of Congo, Mauritius, Ghana, Madagascar, Rwanda, Burundi, Cameroon, Gabon, Ivory Coast, Togo, Republic of Sao Tome, Angola, Senegal and Zimbabwe.

Hyundai's retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Oman, Jordan, Lebanon, and Syria.

© Press Release 2015