Abu Dhabi 24 February 2016

Abu Dhabi Media in collaboration with The International Advertising Association (IAA), is hosting the 44th world congress in Abu Dhabi for global media industry and advertising leaders from 13th to 15th of November 2016 at the Jumeirah at Etihad Towers Abu Dhabi. The congress is anticipated to attract 1000 delegates in the marketing, advertising and communications field from over 50 countries.  

Originally scheduled in March 2016, the Congress was moved to include this year's global industry changes and developments, whilst providing ample opportunity to tackle the next generation of prospects and analyze what the trends and advances mean for the industry.  

Under a theme of 'Breaking Boundaries', the Congress will help develop conversation between industry leaders, and provide opportunities to exchange expertise and cultivate partnerships for prominent marketing, advertising and communications experts. The theme alludes to the cutting-edge convergence of the advertising and communications industry.

The Congress is expected to further strengthen the advancement of the marketing, advertising and communications trends and practices in the UAE.

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About Abu Dhabi Media:
Abu Dhabi Media (ADM) is one of the fastest growing, multi-platform media and entertainment organizations in the Middle East. Established in 2007, ADM operates and manages 25 market-leading brands across multiple platforms, including broadcast, publishing and digital. 

Through its diverse platforms, Abu Dhabi Media provides unique and compelling content that is entertaining, informative and engaging; targeting a wide base of audiences regionally and internationally.

Abu Dhabi Media adopts key initiatives that support the evolution of the UAE's media industry and overall development plans.

For more information, please visit: www.admedia.ae

© Press Release 2016