PHOTO
Record visitors descend on RAK for festive weekend, generating more than 30,000 guest nights
Ras Al Khaimah - UAE - Ras Al Khaimah has recorded a double digit growth in visitor numbers and guest nights during Eid Al Fitr compared to the corresponding period last year, according to figures released by the Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate's tourism infrastructure and oversees its domestic and overseas promotions.
The latest figures released by RAKTDA reveal the emirate attracted 16,636 hotel guests during the July Eid weekend, generating 30,220 guest nights. These numbers represent 10.7 per cent and 17.4 per cent increases, respectively, on the same period in 2015.
"Ras Al Khaimah has positioned itself as a destination of choice for those across the Globe and these results are a strong indication of the appeal of the emirate for travellers," Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority said.
Recognised as one of the region's fastest growing destinations, the RAKTDA figures show record growth across key indicators including hotel guests, room revenues, F&B revenues and occupancy rates.
Hotel occupancy during Eid Al Fitr reached 86.6 per cent, 10.6 per cent higher than in 2015 (78.5 per cent), while RevPar grew by 12.7 per cent over the same period.
"Ras Al Khaimah is a year-round tourist destination, and we have worked closely with our industry partners to promote the emirate's offering and optimise visitation during the summer months and beyond. In addition to our great beaches and resorts, one of our key attractions is Jebel Jais, the tallest mountain in the UAE, which provides temperatures 10 degrees cooler than found at sea level and is ideal for outdoor sports and adventure, camping and picnicking.
"As well as mountain and adventure activities, summer visitors can partake in night time golf, relax and rejuvenate in a range of luxury spas, enjoy world class hotel facilities for all ages, and engage in numerous authentic Arabian experiences across the emirate, or go star gazing at the Banyan Tree Al Wadi."
The UAE market continues to be an important source market for Ras Al Khaimah's tourism growth. More than half (56.5 per cent) of guests staying in the emirate during Eid Al Fitr were UAE residents. Indian, Egyptian, British and German visitors are in the top five source markets during the festive weekend, totalling 18.5 per cent of total guests.
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About Ras Al Khaimah
One of the fastest growing tourism destinations in the world, Ras Al Khaimah boasts a rich culture and long-standing history, dating back 7,000 years, showcased by an array of archaeological sites and breathtaking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.
To learn more about Ras Al Khaimah, visit us at:
· www.facebook.com/visitrasalkhaimah
· www.youtube.com/visitrasalkhaimah
· https://twitter.com/raktourism
About Ras Al Khaimah Tourism Development Authority (TDA)
The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to achieve target growth of one million visitors by the end of 2018, the authority aims to develop the emirate's tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the emirate's tourism and hospitality industry.
Follow Ras Al Khaimah Tourism Development Authority on twitter: @RAKTourism
For further information, please contact:
The MCS Action PR team
+971 (4) 390 2960
RAKTDA@actionprgroup.com
Neda Carrillo
Director of Corporate Communications & Public Relations
Ras Al Khaimah Tourism Development Authority
mediarelations@raktda.com
© Press Release 2016
