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Leading social media influencer 'Max of Arabia' and P&G's Alex Malouf to present at Meltwater webinar on Influencer Marketing Strategy
Dubai, UAE - As businesses in the region realize the high Return on Investment (ROI) from influencer marketing, global media intelligence solutions firm Meltwater has teamed up with social media sensation Max of Arabia and P&G's Alex Malouf to host a free webinar on 'Influencer marketing strategy'.
In 2015, Schlesinger Associates for Augure study showed that 84% of marketing and PR professionals expected to launch at least one campaign involving an influencer. However 75% of brands revealed to struggle with identifying the right influencers. According to Farah Souhail, Marketing Manager, Middle East, "It is essential for companies to understand how to identify the right influencer for their brand and how to leverage the association for marketing campaigns. The aim of this live webinar is to discuss the various aspects of influencer marketing from a brand's perspective and that of an influencer."
Taking place on July 27th at 2 pm Dubai time, the webinar will cover topics such as developing an influencer marketing strategy, an influencer's perspective on brand relationship and how to maintain productive relationships with influencers. Alex Malouf, Corporate Communications and Reputation Manager at P&G will reveal key research and fresh insights into influencer marketing. Participants will have the chance to be part of a live Q&A with the social phenomenon Max of Arabia. Known for his Arabic skills and knowledge of local culture, American-Brit and UAE resident Max has half a million followers on Instagram and enjoys a diverse experience working with different brands in the region. He will help the participants gain a better understanding about the influencer outreach from his own perspective and experiences.
This webinar is a free to attend online-event and reservations can be made on Meltwater website- bit.ly/29OvxzW
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About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that's constantly growing and changing. Our customers use these insights to make timely decisions based on real time analysis. More than 24,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on 6 continents, Meltwater is dedicated to personal, global service built on local expertise.
For more information, follow us @MeltwaterME, or visit www.meltwater.com
For Arabic, please visit www.meltwater.com/ae/
For more information please contact: Lisa George/Mirna Zakhary, Iris Public Relations DMCC, Dubai, UAE.TEL: +971 4 434 1207. FAX: +971 4 434 1163. E-mail: lisa@irispr.net/mirna@irispr.net
© Press Release 2016
