- Survey demonstrates unique integrated offering from ASDA’A BCW, including research, design and digital
Dubai: ASDA’A BCW, the leading PR agency in the Middle East and North Africa, will unveil the findings of its 11th annual Arab Youth Survey, the largest independent study of its kind on the region’s largest demographic – its youth – on April 30 in Dubai.
This year’s survey marks the first time that the thought leadership initiative, with a distinctive new logo and brand identity, will be presented by ASDA’A BCW, following the global merger of WPP’s Burson-Marsteller and Cohn & Wolfe firms last year.
The ASDA’A BCW Arab Youth Survey underlines the agency’s ‘power of three’ model, which combines public relations, research and digital capabilities through three specialist brands. ASDA’A BCW works closely with its sister company PSB Middle East, the research firm, which conducted 3,500 face-to-face interviews with young Arab nationals aged 18 to 24 in 16 MENA countries; while Proof, the digital, data and design agency, drives digital and creative aspects of the Survey including the new logo and brand identity, and its digital and social presence.
With 65 per cent of the Arab population under the age of 30, the Survey presents evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision-making and policy creation.
Sunil John, ASDA’A BCW’s President Middle East, said: “Over 11 years now, the Survey has provided credible pointers to the events shaping the region and highlights how young people here – the world’s youngest demographic – respond to them. The aspirations and attitudes of Arab youth serve as a compelling source of information and insight to help shape policies and drive business strategies.”
The launch event will be live streamed on ASDA’A BCW Arab Youth Survey’s social media platforms including Facebook and Twitter in addition to real time updates on Instagram and LinkedIn and at www.arabyouthsurvey.com.
The Annual ASDA’A BCW Arab Youth Survey has also won the coveted IN2 SABRE Award for ‘Thought Leadership in PR’ in EMEA for three consecutive years and was awarded the PRWeek Global Award for Middle East Campaign of the Year in 2018.
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About ASDA’A BCW
ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 19th year. In 2008, WPP acquired a majority stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. After the recent merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe, the firm is now ASDA’A BCW. Today, the agency employs over 160 professionals across nine wholly-owned offices and seven affiliates in 15 Middle East & North Africa (MENA) countries. The Agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA. www.asdaa-bcw.com
About the Arab Youth Survey
Now in its 11th year, the annual ASDA’A BCW Arab Youth Survey is one of the most important pieces of research produced in the Middle East and offers unique insight into the attitudes and aspirations of the region’s biggest demographic.
With 65 per cent of the Arab population under the age of 30, the Survey presents evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision-making and policy creation.
The survey is the largest of its kind of the region’s largest demographic, based on face-to-face interviews with 3,500 Arab men and women aged 18-24, and covers the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia) the Levant (Iraq, Jordan, Lebanon and Palestine) and Yemen.
For media enquiries, please contact:
Iman Ahmed
ASDA’A BCW
+9714 4507 600
iman.ahmed@bcw-global.com
anthony fernandes | manager – media relations
asda’a bcw
o: +971.4.4507.600 | m: +971.50.7284.758
www.asdaabcw.com
www.bcw-global.com
www.arabyouthsurvey.com
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