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MADINAH: Marriott International today announced the signing of Sheraton Taiba Hotel, Madinah with Taiba Holding Company – marking the return of the Sheraton brand in the Holy City of Madinah. Anticipated to open in 2023, Sheraton Taiba Hotel, Madinah will be a full on-strategy Sheraton and will reflect the brand’s new vision with its design and activations, use of technology and welcoming communal spaces.
“We are delighted to work with the Taiba Holding Company to open our first Sheraton in Madinah, which will represent the brand’s new identity offering guests a unique experience through enhanced services and designs while staying true to its legacy,” said Alex Kyriakidis, President and Managing Director, Middle East & Africa, Marriott International. “Religious tourism represents a significant part of the Kingdom’s non-oil economy and will continue to play a key role as the government plans to attract 30 million pilgrims by 2030. As a result, we expect the demand for hotels in the Holy Cities to increase further in the coming years.”
“We remain committed to supporting the growth of the tourism and hospitality sector under the Saudi Vision 2030 and National Transformation Program 2020, with the purpose of enhancing the country’s economy and strengthening our presence in the Kingdom,” added Kyriakidis.
Commenting on the signing, Eng. Gasem bin Abdul Ghani Al Maimani, Chief Executive Officer, Taiba Holding said, “We are very happy to be working with Marriott International to bring the Sheraton brand back again in its new transformed shape to Madinah. We continue to join hands with experienced partners to add value to our shareholders and community by bringing iconic projects to life. This deal underscores this mission and our renewed focus on expanding Taiba’s real estate investment and development activities by leveraging our substantial land bank across the Kingdom to develop hotel properties that support the Kingdom’s economy, whilst delivering memorable experiences to Madinah’s regional and global guests.”
Sheraton Taiba Hotel, Madinah will comprise of 268 spacious and modern guest rooms. Reflecting the new direction of the brand, the hotel will offer collaborative venues, technology enabled design, and three culinary concepts under Sheraton’s refreshed F&B philosophy.
The new aim of Sheraton is to reinforce its reputation as the world’s gathering place. In keeping with the new design direction, Sheraton Taiba Hotel, Madinah will have elements like the productivity table that will help transform the hotel lobby into a space that would make people want to eat, drink, hold meetings and linger. The property will also introduce the ‘Community Manager’, who will deliver a unique digital experience exclusive to Sheraton.
Sheraton Taiba Hotel, Madinah will be situated in close proximity to the main entrance of the Masjid Al Nabawi Mosque and approximately 15km from the Prince Mohamed Bin Abdulaziz International Airport.
Sheraton is the most internationally distributed brand in the Marriott International portfolio, boasting nearly 450 hotels in over 72 countries and territories around the world. The brand has been present in the Middle East for over 50 years and has built a strong legacy with guests, owners and local communities across the region.
Marriott International currently has a portfolio of 27 properties and over 8,000 rooms across nine cities in the Kingdom. The company expects to nearly double its presence in Saudi Arabia in the next five years.
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About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, part of Marriott International, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service. To learn more, visit www.sheraton.com. Stay connected to Sheraton on Facebook, and @sheratonhotels on Twitter and Instagram. Sheraton is Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
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