On November the 25th, 2020, Lead has welcomed RAYA Contact Center, a global Business Process Outsourcing (BPO) solutions provider, as one of its most recent respective clients.

RAYA Contact Center provides next-generation customer support on behalf of clients across various verticals. The company's end-to-end customer experience journey is supported by the latest technology and the most skilled and passionate people. RAYA has been the most preferred partner of customer service, technical support, and global services for fortune 1000 companies across North America, Europe, Africa, and the Middle East since 2001.

RAYA Contact Center succeeded in growing its capacity with incredible world-class capabilities with over 8500+ seats, 6,500+ Advisors talent pool, speaking more than 25+ languages, spread across ten delivery sites.

The partnership aims at extending RAYA's exceptional years of business success to engrave its footprint in the UAE and global markets, as the post-COVID-19 era is revolutionary to customer experience and the outsourcing industry. It effectuates their shared goal of providing world-class customer experience CX and digital services in a myriad of markets across the UAE's rich industries.

This strategic alliance combines Lead's expertise in the UAE market with RAYA's capabilities in the BPO industry, allowing for knowledge and expertise exchange to support the goals and achievements of both companies. Two powerful and unique visionaries brought together through a robust partnership puts a huge emphasis on their strength, unity, and efforts to take BPO business solutions in the GCC region, and especially in UAE, to the next level.

Hossam Fouad, RAYA's CC Gulf General Manager, elaborates, saying: "Our strategy for 2021 is to expand our services all over the GCC region, but with an extensive focus on UAE. And as we are very selective of our partnerships, we have carefully chosen Lead as our UAE advisor, believing that this prosperous collaboration will result in fruitful outcomes, as we aim at strengthening our brand exposure in the UAE market to manifest our BPO and CX capabilities and expertise to serve various verticals and domains."

Furthermore, Mohamed Al Banna, Group CEO and Managing Director stated: “Lead’s vision has always been focused on aligning our strengths and capabilities with like-minded organizations across various sectors. Together with RAYA Contact Center, we see a bright opportunistic future and great success stories to be built. We have recently expanded our operations to India and Poland in order to open global doors for our clients to seek growth and I am delighted to announce that our partnership with RAYA Contact Center is not confined within the UAE and regional markets but will also expand to global ones too”

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