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- The company adopted UK CARES’ Dynamic QR Code and uploaded products test data on CARES Cloud
Abu Dhabi – Emirates Steel, the leading integrated steel manufacturer in the Middle East, adopted UK CARES’ state-of-the-art Dynamic QR Code verification technology to assure fast and seamless traceability of its rebar products as part of its major drive to digital assurance. Emirates Steel is the first manufacturer to automatically upload the product test data using a dedicated Application Programming Interface.
Rebar customers seeking comprehensive information about materials sourced from Emirates Steel can now access CARES Dynamic QR Code for a direct link to Emirates Steel’s uploaded product test data on the CARES Cloud.
Engineer Saeed Ghumran Al Remeithi, CEO of Emirates Steel, commented: “We have enjoyed a long and successful relationship with UK CARES and have followed their rapid expansion into digital assurance with great interest. By adopting this innovative Dynamic QR Code solution, we will make sure that the customers have accurate information at their request for a critical structural material such as rebar,” said Al Remeithi.
“It is important for Emirates Steel to remain at the forefront of technological innovation and make product data available to all stakeholders throughout the construction value chain,” continued Al Remeithi.
“This step towards a seamless interaction with valued clients is essential for us. Clients were increasingly seeking enriched product data to assist in forming recommendations on major infrastructure projects. We look forward to continuing our work with CARES and other stakeholders to deliver such digital transparency to local and global markets where CARES product certification is required,” concluded Emirates Steel’s CEO.
“This is a truly transformative step. Technological innovation in steel product assurance took a further transformative step forward today with the CARES Cloud digital eco-system being used by Emirates Steel, one of the most prestigious steel manufacturers in the Middle East. The rollout of secure data held within the CARES Cloud has been welcomed by many clients and we are particularly delighted that Emirates Steel is using the Dynamic QR Code technology,” said CARES Chief Executive Officer, Lee Brankley.
Scanning the new Dynamic QR Code shows the mechanical properties of Emirates Steel’s CARES certified products, together with information on product sustainability performance. Traceability is assured through a secure digital record capturing contemporaneous information constantly.
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About Emirates Steel
Emirates Steel is a leading integrated steel manufacturer in the Middle East region, based in the UAE capital, Abu Dhabi. Through Senaat, Emirates Steel is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy. Established in 1998, Emirates Steel boasts leverages cutting-edge rolling mill technology, and supplies the domestic and international markets with high quality finished products including wire rods, rebars, heavy sections and sheet piles.
Emirates Steel is the largest producer of heavy and jumbo sections, and the only producer of hot rolled sheet piles in the region. The company is the fourth steelmaker in the world to receive the ASME accreditation to produce nuclear grade rebar. Moreover, Emirates Steel is the first steelmaker in the world to capture its CO2 emissions, and the first manufacturing company in the Middle East and among the first 50 companies in the world to be verified for (LEED) green building system documentation.
The company plays an enabling role in building the UAE’s future and contributes to achieving the Abu Dhabi Economic Vision 2030 and UAE Centennial 2071 through its delivery of market-leading products to local industries and provision of career opportunities for talented UAE nationals.
Media Contacts:
Mohammad Daggamseh
Head of Media and Communication
Emirates Steel
mohammad.daggamseh@emiratessteel.com
or
Ehab Khattab
Senior Editor
Emirates Steel
Ehab.khattab@emiratessteel.com
© Press Release 2021
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