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Dubai, UAE: Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties, and the Expo 2020 Dubai Official Hotel & Hospitality Partner, has announced the appointment of Alma Au Yeung as its Corporate Director – Strategic Projects and Partnerships. In her new role, she will have overall charge in driving the Group’s strategic partnership with Expo 2020 Dubai.
In addition to leading the Emaar Hospitality Group team to deliver on its mandate as the Official Hotel & Hospitality Partner, Alma will be involved in planning, managing and executing numerous private clubs, F&B outlets and catering sites within the Expo 2020 Dubai site. She will develop strategic plans to drive incremental business growth prior to and during the much-anticipated global event by selling rooms, events and F&B.
Alma will also focus on the guiding spirit of Expo 2020 Dubai – ‘Connecting Minds, Creating the Future’ – and its three sub-themes, Opportunity, Mobility and Sustainability to build new strategic partnerships, market awareness and business opportunities.
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Following the award as Expo 2020 Dubai’s Official Hotel & Hospitality Partner, we have been harnessing all our best resources to ensure that we deliver the highest standards of hospitality service for the world-class event that adds to the reputation of Dubai and the UAE. Alma has a wealth of experience in planning and managing high-level events of Emaar and Emaar Hospitality Group, which puts her in good stead in leading our dedicated team for the event.”
Alma Au Yeung added: “It is a privilege for Emaar Hospitality Group to be the Official Hotel & Hospitality Partner, a prestigious award that underlines our strong competencies in the service business. The new role places a strong responsibility to lead the team and ensure that our services are impeccable and seamless, meeting the aspirations of visitors prior to and during Expo 2020 Dubai. We will deploy our best resources and strategic planning & implementation competencies to deliver on our mandate.”
With over 20 years of industry expertise, including over a decade in senior management roles, Alma was previously Group Director of Lifestyle Events, Sponsorship & Partnership at Emaar Hospitality Group. She was responsible for the development, planning and management of the Group’s varied lifestyle events and ensuring that the highest standards are upheld.
Alma has played a pivotal role in the international expansion of the business and has been involved right from the design stage for organising events for new hotel openings. She was one the first employees in Emaar’s events department, and has been associated with all key project launches. She has been an integral part of the Emaar Properties team, collaborating on diverse projects including the opening of Burj Khalifa, The Dubai Fountain and The Dubai Mall. Among other prestigious events she has been part of include the New Year’s Eve Gala in Downtown Dubai, the Ramadan projects at Emaar and the Vogue Dubai Fashion Experience held in The Dubai Mall.
Previously, she has worked on several significant hospitality ventures with prominent global hotel brands in Asia and UAE. Alma holds a diploma from University of London with majors in Account, Commerce and Economics.
As the Official Hotel and Hospitality Partner, Emaar Hospitality Group will be responsible for providing exceptional service to Expo 2020’s special ticket holders. The Group will also operate several other experiences across the Expo site. In addition, Emaar Hospitality Group will showcase trends and innovations in the hospitality industry.
Emaar Hospitality Group owns and manages a portfolio of hospitality assets and brands that includes Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels. The group also operates serviced residences, golf retreats, a yacht club, a polo and equestrian club, and restaurants.
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About Emaar Hospitality Group:
Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects globally.
Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club, marina and lifestyle dining restaurants.
Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels.
Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in the UAE.
An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts has two properties in Dubai and is set to operate hotels and serviced residences in Abu Dhabi, Bahrain, Saudi Arabia and Egypt, and other key markets in the region as well as in the UAE.
A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Emaar Properties and Meraas Holding. Designed for the new generation traveller and highly mobile socially connected global nomads who recognise value, stays connected through technology and gravitate towards culturally-inspired surroundings, Rove Hotels are reliable, modern, fuss-free and super-efficient. Rove Hotels has five properties in well-connected locations across Dubai and is set to operate further properties in Ras Al Khaimah in the UAE, and in Saudi Arabia. The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club.
Underlining its strength and contribution to shaping the hospitality sector of the nation, Emaar Hospitality Group has been awarded as the Official Partner of Expo 2020 Dubai, and will provide authentic experiences with a strong local flavour at various locations across the Expo 2020 site, including VIP clubs and lounges, as well as in its hotels and restaurants in Dubai.
For more information, please contact:
Mohini Parmar| Nivine William
ASDA’A Burson-Marsteller
+9714 4507 600
mohini.parmar@bm.com | nivine.william@bm.com
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