United Arab Emirates – Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches & jewellery, introduces its partnership with independent brand, NORQAIN, a fully independent, family - owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry
NORQAIN timepieces are exclusively mechanical automatic watches and each is handcrafted with unconditional attention to detail.
Since its founding in 2018, NORQAIN has become known for its motto – “your life, your way” – and for creating timepieces that suit an adventurous lifestyle. Gents and ladies watches are presented in three collections; Adventure, Freedom and Independence. The Adventure Sport collection is sporty and strong in character. The Freedom 60 collection is inspired by the 60s with classical design and the exclusive Independence collection is for the nonconformist who dares to be different. The dynamic brand is also the Official Timekeeper of sporting events such as the Spengler Cup Davos and has recently entered into a strategic partnership with the NHL Players’ Association.
“The addition of NORQAIN to the Seddiqi profile adds yet another brand with an extreme sport line. Having a brand that is family owned and focusing on quality products by tying up with an independent movement manufacturer is the criteria we at Seddiqi would love to add as a choice for our esteemed clients” commented Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons.
“Ahmed Seddiqi & Sons and NORQAIN share an equal passion for Swiss Made mechanical watches. As family-owned businesses we share mutual trust and values with a long-term vision. We are very proud to partner with a strong retailer such as Ahmed Seddiqi & Sons to establish the NORQAIN brand in the UAE,” commented Ben Küffer, CEO for NORQAIN.
NORQAIN also recently announced its long-term partnership with Kenissi. Founded by watch brand Tudor, Kenissi is a mechanical movement manufacturer producing high-performance movements, taking Norqain timepieces to new heights. The three-hand NN20/1 and GMT NN20/2 calibres, both feature 70-hour power reserves ready for a lifetime of adventure.
NORQAIN watches are now available at Ahmed Seddiqi & Sons boutiques across the UAE.
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About Norqain:
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Biel) in the heart of the Swiss watch industry. Driven by the excitement that comes with exploring the road less travelled, NORQAIN has three collections – Adventure, Freedom and Independence – that are exclusively equipped with mechanical automatic movements. The company is led by CEO and founder Ben Küffer, his father Marc Küffer, NHL Stanley Cup winner and Swiss hockey legend Mark Streit, and Ted Schneider. NORQAIN is a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. In August 2019, the brand also organised the NORQAINER Matterhorn Challenge. Available throughout Europe, Japan and the US, NORQAIN has an expansive network of retail partners that includes Bucherer and Kirchhofer in Switzerland, Wempe in Germany, Westime, Tourneau and Govberg in the US, L’Oro in Canada, Ahmed Seddiqi & Sons in Dubai, and over 30 points of sale in Japan.
About Ahmed Seddiqi & Sons:
Ahmed Seddiqi & Sons is the region’s leading retailer of luxury watches & jewellery. Established in 1950, the company has continuously developed and nurtured the needs of its clients through the combination of expert curation of its portfolio and commitment to service excellence. Today, the company is recognised as a pioneer amongst retailers in the region, with an extensive collection of over 60 luxury timepiece & jewellery brands across 50 locations in the UAE.
Press enquiries:
Joann Joseph
Account Executive
+971 52 104 3582
joann.joseph@houbaracomms.com or seddiqibrands@houbaracomms.com
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