Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), is inviting UAE residents to visit its flagship stores in Dubai and Abu Dhabi, starting May 8, to experience 5G technology firsthand and learn about the benefits they will receive when it launches commercially, and once 5G compatible devices become available in the market. With the future of 5G coming closer to reality than ever before, the telco is calling on the people of the UAE, businesses and government entities to be ready to harness the endless benefits and advantages provided by this technology.
With its smart infrastructure fully prepared to run 5G and enable all customers – individuals and business – to reap its benefits while pushing the digital agenda forward, du is one step closer to empowering digital transformation that will benefit the various economic and social sectors within the UAE.
“Mobile and industrial connectivity innovation is evolving at a rapid rate across the globe, and we are proud to be leveraging our world-class expertise and dynamic network to make this a reality in the UAE,” said Osman Sultan, CEO, EITC.
“As we prepare to rollout next generation high performance wireless network capabilities, all of our du customer base is set to benefit from faster, more reliable connectivity and user experiences. This will power a new array of technological advances, drive the UAE’s smart city vision, and define a new chapter for the UAE’s proud history by elevating the country as one of the world’s most digitally-advanced and digitally-diverse economies,” he added.
‘A 5G future’
Fifth generation cellular wireless connectivity (5G) promises to deliver incredibly high data speeds, extreme low latency, ultra-high reliability, energy efficiency and extreme device densities, which will be realized by the development of with the 5G new radio access (5G NR) technology. The initial phase of the 5G NR Technology will deliver unprecedented high data speeds, then the technology will evolve to deliver the remaining set of capabilities.
Over the last few years, du worked closely with their partner ecosystem to elevate the potential of its next-generation mobile network infrastructure. With the aim of building more than 700 5G-enabled stations by the end of 2019, both companies will be one of the first providers in the world to roll out a 5G network.
Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.
About Emirates Integrated Telecommunications Company PJSC (EITC)
Founded in 2005, EITC is a UAE-based telecommunications provider responsible for operating both the iconic du and Virgin Mobile brands. EITC also runs a number of pioneering, transformative business subsidiaries under its corporate canopy, including EITC Investment Holdings, Edara, UAE-IX, Khazna and datamena. Implemented in 2013, in alignment with the National Plan, EITC also partially runs FedNet which supports the UAE mGovernment initiative.
EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates International Telecommunications and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘Du’.
© Press Release 2019