Swisslog Middle East to showcase data-driven, modular, and scalable automation solutions for the warehousing industry at seamless Middle East 2021

As a leading logistics and warehouse automation provider, Swisslog will showcase a wide range of reliable technologies to help companies boost their automated material handling performance while reducing costs

David Dronfield - New General Manager, Swisslog Middle East

David Dronfield - New General Manager, Swisslog Middle East

Dubai – Swisslog, the global leader in robotic, data-driven and flexible automated solutions has announced its participation at Seamless Middle East, a dynamic summit and large-scale exhibition bringing together the converging worlds of ecommerce, retail, payments, fintech and identity. As a leading logistics and warehouse automation provider, Swisslog will showcase a wide range of reliable technologies to help companies boost their automated material handling performance while reducing costs.

The outbreak of Covid-19 accelerated the pressure on companies to achieve greater operational efficiency, reduce costs and to innovate and grow. 80 percent of global warehouses did not have any automation in 2016, however, the automation market across the region is set for a paradigm shift due to digitalization initiatives by end-user industries. According to recent estimates, global warehouse automation market is set to grow more than 2x from 2019 to 2025, on the back of strong macro and industry growth drivers of eCommerce fulfillment and increasing warehousing labour costs.

Additionally, a recent survey by PwC indicated CFOs across sectors are increasingly focused on the benefits of automation within supply chain functions as they exit the initial shock period of the coronavirus pandemic. The trend is particularly noticeable in the e-grocery, e-commerce and retail sector.

David Dronfield, General Manager, Swisslog Middle East, commented, “The Middle East is an emerging player in the worldwide map, and across the key industry sectors having a competitive advantage will be the key to the ongoing success and development of the organization as well as the region. At Swisslog, we understand the nuances faced by organizations. The team is working round the clock to burst myths when it comes to warehouse automation and demonstrate innovation aimed at embedding efficiency, intelligence, and competitive advantages into warehouse logistics operations, especially for businesses that operate in retail, e-commerce, e-grocery, pharmaceutical, F&B and governmental industries.”

At the exhibition, Swisslog Middle East will introduce its full suite of solutions for smart warehousing including AutoStore, CycloneCarrier and CarryPick for small parts storage and pallet operations. AutoStore, which is showcased with a robot demo, is a highly efficient robotized storage and order processing solution that integrates easily into existing buildings. CycloneCarrier is a dynamic, reliable, efficient and best-in-class shuttle system designed for industries where high throughput and excellent availability are essential. It is particularly well-suited for the requirements of the e-commerce, pharmaceutical and fresh food industry.

“One of our major USP’s is the ease with which our solutions can be implemented without affecting the existing infrastructure. Our solutions are customized to the individual customer’s business needs and challenges to empower them to make this transition in the smoothest way possible and begin to realize the benefits of automation”, added David.

These innovative logistics automation solutions deliver benchmarks of an effective smart warehouse, and an area of innovation that can help businesses across the Middle East improve and streamline operations - increase the speed of order fulfillment, improve order accuracy and effectively manage an ever-increasing number of SKUs. Order fulfillment rates can be up to five times faster than manual systems.

Seamless Middle East is taking place at the Dubai World Trade Centre from 29th to 30th September 2021.


About Swisslog

Swisslog collaborates with forward-thinking companies to optimize the performance of their logistics automation. As part of the KUKA Group and with more than 14,000 passionate employees worldwide, Swisslog is known for delivering renowned technology, reliable solutions and world-class service. Its customers trust the expertise and dedication of the staff to transform the future of intralogistics with innovative robotic, data-driven and flexible automated solutions. Customers relying on Swisslog's experience include Mai Dubai, Almarai, Axiom Telecom, Central Bank of Kuwait, PepsiCo, Coca-Cola, Roche, Target, Fossil, ASDA and Wal-Mart amongst others.

Send us your press releases to

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases