PHOTO
Jeddah, KSA: Splash, the Middle East’s largest high-street fashion retailer, has launched an inspirational sustainability campaign, The Aquarium of Truth, to promote awareness of conserving the ocean, and strengthen the adoption of sustainable business practices in the fashion industry.
Advocating for the green fashion movement and delivering a strong message of life beyond plastic, the new campaign by Splash showcases the reality of the ocean. Additionally, Splash is stepping up its sustainability initiatives for 2020 and plans to produce 80 per cent of its products using sustainable and ethically sourced materials.
Aquariums have always been known to replicate what one would find at the bottom of the ocean. From coral reefs, to sunken ships with treasure to hidden caves, they always paint a beautiful picture of what the ocean must look like. Unfortunately, due to rising levels of pollution, and uncontrolled dumping, the blue sea has turned into toxic catastrophe.
It was with this premise that Splash created ‘The Aquarium of Truth’, a gigantic fish tank featuring plastic bottles, bags, soda bottles, straws and disposable cups to portray a true picture of what one would find at the bottom of the ocean.
Highlighting the company's environmentally conscious ethos, Splash’s latest campaign aims to show and change the attitude of fashion retailers and consumers as they become increasingly aware of how overuse of plastic is negatively impacting the planet and contributing to differing forms of environmental pollution, including water pollution.
Raza Beig, Director - Landmark Group and CEO of Splash, said: “As one of the region’s leading fashion brands, Splash wants to encourage consumers to pursue a living without plastic and consciously incorporate alternatives into their everyday lives for a better future. Plastic represents a new environmental and health threat and our latest campaign focuses on representing the devasting effect of plastic on the ocean and starting a movement against single-use plastic.”
Raza Beig added: “We have advanced our sustainability initiatives and reiterated our existing goals to deliver fashion by producing 80 per cent of our products using sustainable and ethically sourced materials. Our design teams are contributing to the goals by spending more time researching and sourcing sustainable fabrics and manufacturing methods. With the adoption of sustainable solutions and new technology, the brand will significantly decrease its carbon footprint.”
As a socially and environmentally responsible fashion retailer in the Middle East region, the brand uses recycled polyester, produced from discarded plastic bottles, that further leads to less plastic ending up in the ocean. Splash also makes clothes with eco-friendly fabrics such as Tencel, 100 per cent Organic Cotton and Lenzing Viscose, across several of its fashion lines which is now 70 per cent sustainable.
-Ends-
About Splash:
Splash, part of the Landmark Group, is currently present in 13 countries across the globe. As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the regional social calendar. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio. Splash is committed to sustainability and presently produces 70 per cent of its clothes with eco-friendly fabrics such as Recycled Polyester, Tencel, Organic Cotton and Lenzing Viscose, across both men & women fashion collection. Splash has recently won two prestigious industry awards as the ‘Most Admired Responsible Retailer’ and the ‘Most Admired Retailer of the Year’ at the Images Retail ME Award 2019. www.splashfashions.com
For more information or images:
Mohini Parmar | Srishti Soni
ASDA'A BCW
+971 4 450 7600
mohini.parmar@bcw-global.com | srishti.soni@bcw-global.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
