Saudi Food & Drug Authority launches Healthy Food Strategy

Leading global food and beverage manufacturers and importers also signed a voluntary pledge with the SFDA that includes reducing sugar, salt and fat content


Riyadh: The Saudi Food and Drug Authority (SFDA) launched its Healthy Food Strategy at a ceremony last week, held under the patronage of His Excellency the Minister of Health and SFDA Chairman Dr. Tawfiq Bin Fawzan Al Rabiah.

A number of leading global food and beverage manufacturers and importers also signed a voluntary pledge with the SFDA that includes reducing sugar, salt and fat content in their products, and placing clear nutritional labels on them.

The Healthy Food Strategy is in line with the Kingdom’s Vision 2030, which aims to reduce sugar, salt, saturated and trans fats in products, entice the country’s food manufacturers and importers to support that goal, list calories on menus in restaurants and cafes, and identify calorie-intake recommendations for individuals through a national survey that assesses the country’s nutritional status.

The companies signing the voluntary pledge include Nestlé Middle East, Mars Saudi Arabia, Mondelez Arabia, Ferrero, Kellogg’s Arabia, PepsiCo International, Coca-Cola, Unilever, and Freeze Land.

We are honored to partner with the SFDA and support its Healthy Food Strategy,” said Rocco Rinaldi, Secretary General of the International Food and Beverage Alliance (IFBA). “All IFBA members operating in the GCC are committed to doing our part and this is reflected in our voluntary pledge on product reformulation; nutrition labeling; responsible marketing; and the promotion of a healthy lifestyle within communities.”

© Press Release 2018

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases