Riyadh, June 24, 2015:

NADEC, one of the leading food, dairy and beverage companies in the MENA region, has been listed by leading research house Brand Finance among the most valuable brands in the Middle East across all sectors.

In its 2015 list of The Most Valuable Companies in the Middle East, Brand Finance ranked NADEC 42nd across all sectors, with an estimated brand value of USD 407 million (SAR 1.53 billion) and a brand rating of A+

 "This ranking is a validation of the hard work and commitment of the entire NADEC family and reflects years of sustained growth and awareness of the brand," said Managing Director Eng. Abdul Aziz Mohammad Al Babtain. "I would like to thank all our customers and the growing base of consumers who put their confidence in NADEC's expanding range of high quality, healthy products that appeal to the whole family."

The Brand Finance ranking is based on a proprietary methodology that assesses how much the company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to the brand and calculating an equivalent royalty rate.

NADEC generated net profits of $28.6 million off total revenues of $552.5 million in the last financial year. The company has an estimated market value of $728.7 million. By the Brand Finance valuation, more than half of the total market value of the company could be attributed to the strength of the brand alone.

Earlier this month NADEC was also honored at an awards dinner for the Forbes Magazine Top Companies in the Arab World 2015 list, held in Dubai. The Forbes Top Companies in the Arab World 2015 list comprises only listed companies and is based on publicly disclosed financial statements from 2014.

"These independent awards are the strongest possible endorsement of NADEC's growing appeal to discerning consumers," said Patrick Satamian, Chief Executive Officer of NADEC Foods. "We have dedicated considerable resources over the past few years to consumer research, using those insights to create innovative new products that appeal to customers and quickly find a place in their homes. We will continue to innovate, introducing new products and building the NADEC brand with our consumers at the heart of everything we do."

-Ends-

About NADEC:
The National Agricultural Development Company (NADEC) is one of the largest agricultural and food-processing share stock companies in the Middle East and North Africa with annual revenues of more than SAR 2 billion, employing in excess of 6000 employees. Established in 1981 by Saudi royal decree, it is a joint stock public company - 20% owned by the Government and the rest is publicly traded on the Saudi Stock Exchange. It is one of the very few and largest 100% vertically integrated dairy businesses in the world and reaches all markets in Middle East and North Africa region thanks to its 800 vehicles fleet and 35 depots.

NADEC provides the tastiest, finest and healthiest nutritional products through two key businesses: NADEC Foods and NADEC Agriculture.  NADEC Foods focuses on manufacturing, distribution and marketing of NADEC brands in several long life and fresh categories including juices, milk, laban, ayran, yogurt, desserts, labnah as well as different types of cheeses (cream & cheddar), and olive oil.  In its field, NADEC is amongst the top 2 or 3 players in each category in which it operates.

NADEC Agriculture focuses on manufacturing, distribution and marketing of Alfa Alfa, Rhodes grass, corn silage, wheat, potatoes, onions, and dates.

For more information, visit the company's website at www.NADEC.com.sa

For more media information, please contact:
Steve Bowen
Weber Shandwick - KSA
Mobile: + 966 53 841 5230
E-mail: steve.bowen@ws-mena.com

Ahmed Akkad
Weber Shandwick - KSA
Mobile: + 966 54 698 1946
E-mail: ahmed.akkad@ws-mena.com

© Press Release 2015