HEMA, the rapidly growing lifestyle department retailer from Amsterdam, announced the opening of its flagship store at IBN Battuta Mall store in Dubai today. The retailer opened a 5,500 square feet store, operated by Apparel Group, HEMA’s international licensing partner, which recently opened 7 other store locations across the ME region.

The store was officially inaugurated by Mr. Sans Sandee - Consul General of the Netherlands in Dubai, UAE and Mr. Nilesh Ved – Chairman, Apparel Group.

HEMA is being well received internationally. Customers are especially enthusiastic about the colorful and positive design of the products and the orderly, bright appearance of the stores. Thanks to the arrangement into ‘worlds’ and the transparent product presentation, customers can immediately see where products are located in the store. This means customers can find women’s items such as socks, underwear, jewelry and fashion in the ‘Women’ world while products for babies, with everything from romper suits to toys, are presented in the ‘Baby’ world. This division into ‘worlds’ helps to inspire customers. Also, the stores are spaciously arranged and enjoyable to shop in.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 14,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Juicy Couture, Skechers, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..


The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com

-Ends-

SOCIAL MEDIA CREDIT:      https://www.instagram.com/hemagcc/?hl=en 

#HEMAGCC

Corrina Campos
Apparel Group
CorrinaC@appareluae.com 

© Press Release 2019

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