Manama, Bahrain: The Bahrain Tourism and Exhibitions Authority (BTEA) concluded its first participation in the 26th edition of South Asia’s leading travel show, SATTE 2020, which took place at India Expo Mart, in Greater Noida, Delhi, between the 8th and 10th of January, 2020.
The BTEA’s participation was an immense success, having yielded positive results, the delegation of the Kingdom of Bahrain held a series of productive meetings in which they promoted the Kingdom as a leading tourism destination; whether for individuals, wedding celebrations or Meetings, Incentives, Conferences and Exhibitions (MICE).
“We are pleased with the success of our first participation in SATTE 2020, wherein over a period of 3 days we managed to hold a number of meetings with several organizations and authorities associated with the tourism sector in India; which were held with an aim to attract more tourist delegations and increase the number of visitors coming into to the Kingdom of Bahrain. As we strive to promote the Kingdom of Bahrain and enhance its position on the global tourism map, we look forward to participating in various regional and international events in the future,” commented Acting Director of Marketing and Tourism Promotion Directorate at BTEA, Dr. Ali Follad.
The BTEA delegation met with a number of prominent travel agents and companies specialized in organizing conferences in India, which included Sports Konnect, Aaryan Leisure and Holidays, Easemytrip.com, Carewell Travels, JTB and Pegasus Investment. Key meetings were also held with a number of media representatives, which were attending the prestigious event. In addition, one lucky winner won two tickets to the Bahrain Grand Prix Formula 1 race, two airline tickets from Gulf Air and a stay at a five-star hotel, after participating in the ‘Fastest Lap’ competition, which was organized by the Bahrain Pavilion.
The delegation of the Kingdom of Bahrain, which was headed by Acting Director of Marketing and Tourism Promotion Directorate at BTEA, Dr. Ali Follad, consisted of a number of representatives from BTEA and Gulf Air, the National Carrier of the Kingdom of Bahrain, in addition to leading luxury hotels, including The Ritz-Carlton, Al Areen Palace and Spa, Sofitel Bahrain Zallaq Thalassa Sea and Spa, and a number of travel agents such as Best of Bahrain, Mathias Tours, and Farhat International Tours and Travels.
Each year, with an aim of promoting their tourism offerings and establishing commercial and business partnerships, this annual event witnesses the participation of more than 1,000 participants from over 50 countries, 28 Indian states, and 90 cities from across India. The event brings together decision makers, the largest global travel and tourism companies and their peers in the South Asia region, as well as representatives of government agencies and the Indian tourism market; all under one roof.
BTEA’s participation comes in line with its long-term strategy to further develop the Kingdom’s tourism sector and strengthen its position on regional and international levels under the slogan of ‘Ours. Yours’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision.
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About Bahrain Tourism and Exhibitions Authority (BTEA):
The Bahrain Tourism and Exhibitions Authority (BTEA) is a government entity established in 2015 with the mandate to develop the Kingdom’s tourism industry in line with HRH Prince Salman bin Hamad Al-Khalifa, Crown Prince, First Deputy Prime Minister’s vision and the national Economic Vision 2030.
Since its inception, BTEA has steered its efforts towards consistently marketing and promoting Bahrain as a unique destination in the region. BTEA launched Bahrain’s new tourism identity – ‘Bahrain. Ours. Yours.’ In April 2016, as part of its long-term development strategy to strengthen the tourism sector and boost the influx of inbound traffic into Bahrain.
© Press Release 2020