DUBAI - Under the theme "Innovate for Health", the Ministry of Health and Prevention's, MoHAP’s, Training & Development Centre in Sharjah has launched a two-month marketing awareness campaign on innovation in the health sector.

The campaign comes in line with the UAE Government trends to enhance the awareness about innovation and to make the culture of innovation an integral part of government work.

The campaign will be carried out in all medical districts and its first destination is Fujairah Medical District.

The main thrusts of the campaign are; acquainting MoHAP employees with the Innovation Strategy 2019 – 2021, its objectives and projects, explaining the internationally approved innovation approaches in the healthcare sector and fostering the role of the employees in the innovation process by enhancing their skills in the work environment.

MoHAP’s Innovation Strategy 2019 – 2021 includes four key pillars; leadership in the healthcare, research and development, healthy society and leading operations and services. The strategy also leans on five enablers; human capital to develop the innovation and research, developing a platform for information exchange, facilitating sources of innovation funding in the health sector, making the best use of advanced technology updates and building partnerships to enhance innovation and research.

Awad Al-Ketbi, Assistant Under-Secretary of the ministry's Support Services Sector, said, "The campaign is pursuant to the National Innovation Strategy aiming to reinforce the culture of innovation in the institutional work environment and improve the quality of work systems according to the international standards. This would help achieve leadership in the performance and innovation for the happiness of society and achieve the objectives of the National Agenda 2021." In turn, Saqr Al Hemeiri, Chief Innovation Officer, Learning and Development Director in Sharjah, commented, "The awareness campaign for the innovation in the health sector includes educational lectures and interactive workshops, using the latest smart technologies. Through this campaign, we aim to stimulate MoHAP staff to put forward new ideas to develop the performance and enhance the services provides. This would help contribute to strengthening the capabilities and potentials of the employees, thus realising the highest level of effectiveness and efficiency."

© Copyright Emirates News Agency (WAM) 2019.