Following the success of the first ever City-Experience Mini Program launched by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) in collaboration with WeChat, the programme has been further enhanced with the launch of 10 new digital audio tours which are available for visitors to use while exploring the city.
Inviting the users of China’s most popular social networking site to easily access Dubai’s tourist attractions during their stay, the newly re-branded ‘Dubai Mini Assistant’ elevates the existing program to a more advanced digital maturity, now offering sophisticated chatbot capabilities, powered by Tencent’s AI technology, to provide seamless experiences and services to Chinese travellers.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “China is quickly emerging as one of the fastest growing source markets for Dubai’s tourism industry, with the city welcoming more than 433,000 visitors in the first five months of the year (representing an eight per cent increase when compared to the same period in 2018). Underpinned by this sustained growth, the launch of the new audio tours on our new Mini Program ‘Dubai Mini Assistant’ further supports our ongoing ‘China Readiness’ strategy which aims to enhance the holistic experiences of Chinese travellers across the emirate – particularly those who are increasingly seeking personalised itineraries and independent travel solutions."
"As such, these apps will not only promote the city as a ‘must visit’ and easily accessible holiday destination but will also provide visitors with an enhanced understanding of Dubai’s history and culture through smart and convenient platforms. Additionally, the audio tours work in line with Dubai’s ‘Smart City’ initiative, which aims to streamline and enhance the visitor experience through the provision of innovative digital services,” he said.
Supported by GPS technology, the tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real-time, depending on the user’s location. The pre-recorded audios will be available in Mandarin, while each tour will also be available in text form and accompanied by a map to help with navigation.
Yousuf Lootah, executive director – Tourism Development and Investments, Dubai Tourism, said: “The launch of the digital audio tours on ‘Dubai Mini Assistant’ further supports our ongoing strategy to ensure that Chinese travellers are well equipped to make the most of their stay in Dubai. We have curated a selection of immersive tours that allow them to explore the city independently and our partnership with Tencent enables us to assist them with navigation through accurate content and engagement with local tradition. From historical architecture to Dubai’s remarkable gastronomy and iconic desert landscape, we encourage our Chinese visitors to embark on an adventure of their own to enhance their understanding of the emirate’s history and culture."
"The audio tours allow easy accessibility to many of the city’s hidden gems across a variety of locations, all via the integrated social platform, WeChat,” he added.
Chinese visitors can choose from 10 tours covering several districts across Dubai, including Al Fahidi, Bur Dubai and Deira. Each of the self-guided tours are focused on a dedicated theme, primarily highlighting Dubai’s culture, art and heritage through a unique perspective.
The tours include the Deira Food Tour, Dubai Desert Tour, Dubai Architecture Tour, Follow Your Nose sensory tour, Metro Moments 1 and 2, The Tales of the Past walking tour, The Al Fahidi Architecture Tour, Dubai Canal Tour and On the Road to Etihad tour.
In addition to being highly informative, the audio nature of the guides is also designed to assist visually impaired travellers with making the most of their time in the city, forming part of Dubai Tourism’s commitment to the UAE’s ‘People of Determination Initiative’.
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